TEST DRIVE
Traditional luxury
The new LS is about satisfying loyal customers and not converting those from rival brands
- Published: 14 Jan 2013 at 00.00
- Newspaper section: Life
Theoretically speaking, the Lexus LS should be the most competent car in its class because it practically has all the necessary ingredients to please buyers needing a highly comfortable car. Virtues of comfort, refinement and driving ease have been in all generations of the LS ever since it was launched in 1989.
Probably the only thing it crucially lacked, especially over the Mercedes-Benz S-class, was image. However, this aspect is highly abstract, so we'll refrain from making any assessment of how good the LS will be to your ego.
The latest generation LS continues to underscore its position in the luxury car market with those aforementioned attributes, and what needs adding is that Lexus has further refined them to ensure that its loyal customers remain happy as ever.
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