Neilsen: Thais love new stuff
- Published: 6 Feb 2013 at 11.13
- Online news:
The Neilsen ratings firm on Wednesday confirmed that Thais are the most enthusiastic shoppers in Asia for new food and drinks.
A full 97% of Thai shoppers have purchased newly launched food or beverage products in the past six months, according to a press release on Wednesday by Nielsen Thailand Communications.
Eight out of 10 have purchased more than four such items, the release claimed.
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