After the tremendous success of previous joint venture projects, namely, “Niche Mono Sukhumvit – Bearing” and“Niche Pride Taopoon – Interchange”, by SENA Development and Japan’s 100-year-old Japan’s Hankyu Hanshin Holdings, Hankyu Hanshin Properties Corp. is moving forward to develop a new condominium project in Bang Na while“PITI Ekkamai”, its debut luxury condominium, will be open for VIP sales within this June.
On 15 June 2018, Mr. Theerawat Thanyalakphark, Chief Executive Officer, SENA Development, and Asst.Prof.Dr. Kessara Thanyalakpark, signed a memorandum of understanding for the fourth joint venture’s real estate collaboration, Condominium project in Bang Na area, a billion baht project located between Bang Na and the eastern region gateway, which will be launched for Pre-sales this year, with Mr. Tsuneo Wakabayashi, President, Hankyu Hanshin Properties Corporation, and Mr.Masahiko Toda,General Manager, Hankyu Hanshin Properties Corporation at Grand Center Point Terminal 21 Hotel.
“Our confidence has grown through trust and experience. Trust in the partnership and the trust we have gained from customers,” said Mr. Tsuneo Wakabayashi, President of Hankyu Hanshin Properties Corp. “Our mutual vision is to build trust among our customers and SENA Development has also expressed its pride in creating customer satisfaction.”
“Thailand’s Eastern Economic Corridor (EEC) scheme is another significant factor driving our outstanding growth to 4% and probably 5% after the official opening this year. So far, 80% of Niche Mono Sukhumvit – Bearing (1,275 units in total) have been sold while only 50% of Niche Pride Taopoon – Interchange are unsold,”Asst.Prof.Dr. Kessara Thanyalakpark, SENA Deputy Chief Executive Officer, said.
Besides the prime location along mass transit lines, the joint projects leverage living standards with a customer-centric strategy and philosophy known as “Geo fit+”. This remarkable customer satisfaction building process developed by Hankyu Hanshin Properties Corp is widely applied to all Geo brand condominiums in Japan. The process starts with collecting feedback from residents to improve and maximise their comfort, convenience and safety. Their opinions are then translated into design language in the Geo fit+ Lab. Prototype designs are tested by residents of different ages to gain feedback and finally develop their condominium units.
In Thailand, the Japanese’s know-how has been adapted to fulfil Thai residents ideas of their ideal homes in the form of “Geo My Select”. This feature allows residents to choose their own decoration theme whether a “relaxing home ambience” or “actively working sphere” prior to completion. This exclusive option is unique to Niche Mono Sukhumvit – Bearing and Niche Pride Taopoon – Interchange.
As Japan entered the aging society syndrome before Thailand, typical condominium layouts have been added with Geo fit+ features such as wall outlet installation proven to be beneficial to elderly residents. The kitchen facility is designed to serve technology-led living including allowing residents to easily access their tablet while cooking. Based upon residents’ opinions, other home designs derived from the Geo fit+ lab already installed in Niche Mono Sukhumvit – Bearing and Niche Pride Taopoon – Interchange provide the best daily living aids and safety for all age groups. Solar roofs is another development that produces clean energy for residents as well as recycling waste technology, so creating environment-friendly surroundings for everyone.
Having built their reputations around developing residential properties for mass to middle income residents and building enriched lifestyle communities, both companies are now focusing on luxury condominiums as their next step.
Beyond the living space, “PITI EKKAMAI”, the pilot luxury condominium, is designed in a way that cherishes IKIGAI so that it enhances every square inch of the project, bringing more prestige and meaning to living.
Ikigai is the legendary Japanese philosophy reflecting way of life in Okinawa where happiness enriches life and results in superior life expectancy.
Derived from “Iki” meaning “life”, and “Gai” meaning “valuable living”, Ikigai expresses its definition as “the discovery of value and pleasure in living life”. Its wisdom enlightens us to think positively and embrace every delightful moment surrounding us.
The new condominium from SENA Development in collaboration with leading Japanese developer, Hankyu, conveys the profound meaning of the philosophy that blends so harmoniously with the luxury project.
“In terms of investment, we have established our financial goal in light of lifestyle trends and the conditions of everyday life that are likely to change significantly as technological innovations progress. Thailand is performing well economically and the promising outlook is bolstered by the government’s plans to support foreign property investors with new leasehold regulations. At the same time, construction material costs remain reasonable. The Japanese government is also offering super incentive support for overseas investments such as loans with 0% interest,” Mr. Tsuneo Wakabayashi, President of Hankyu Hanshin Properties Corp. said.
Hankyu Hanshin Property Corporation was established in 2018 with the purpose of capitalizing on the expertise of Hankyu Group and Hanshin Corporation. The group’s main business, mass rail transport, was pioneered in Kansai with the objective of helping to create attractive cities alongside real estate development, entertainment, communications, hotel, travel, and international transportation or logistics sectors. The company’s total revenue generated from the real estate sector in Q3 2018 was 370 billion baht, accounting for 27.6% of the corporation’s six core business revenues.
“Hopefully, our experiences in property in Japan will increase convenience, comfort, and quality of life for Thai residents in our new projects here. “Future Life” is the latest innovation added to our Geo brand. Our AI technology will enable Thai residents to live exquisite lives while our green areas will create tranquil environments for urban dwellers” said Mr. Tsuneo Wakabayashi, President of Hankyu Hanshin Properties Corp.
The revenue performance confirms the strength of the collaboration between Stock Exchange of Thailand (SET)-listed SENA Development and Hankyu Hanshin Properties Corp. The figure of 3 billion baht was achieved from previous joint projects. By 2020, revenues are forecast to reach 10 billion baht. Another seven joint venture projects worth 20 billion will be launched this year.
Experience the exclusive “PITI EKKAMAI” sales launch and be among the first to reserve a unit via "SENA Online Booking". Register from now till 2 August 2018. Open for reservations on 2 August from noon – 22.00 hours at www.onlinebooking.sena.co.th More information please call 1775