SET-listed developer Nusasiri Plc is offering a 6.5% rental yield guarantee to tempt buyers and stimulate sales of ready-to-transfer units and new projects.
Chief executive Visanu Thepcharoen said the campaign would cover 2,400 units worth more than 20 billion baht.
"We hope the yield guarantee scheme will help spur sales in the second half to reach 3 billion baht," he said.
As a result, Nusasiri has revised up its 2015 sales target from 3 billion to 6 billion baht.
"We found many condo buyers at our projects have rented out their units," Mr Visanu said yesterday. "The campaign will attract investment-orientated buyers as they don't need to do rental management themselves and pay common area expenses. Yield is also higher than deposit interest."
The campaign, Nusa One, will guarantee an annual yield of 6.5% throughout the nine-year contract. Buyers can sell the unit back to the company from the sixth year.
The 6.5% yield will comprise a dividend of 5.5% per year, paid every three months, and 1% that can be redeemed for staying at the company's five hotels in Phuket, Pattaya, Khao Yai, Si Racha and Chiang Mai.
The campaign will comprise 2,403 units at eight projects with units priced from 3-35 million baht.
Three condos will provide 852 units worth 3.9 billion baht — 568 units at Parc Exo Kaset-Nawamin, 118 units at Up Ekamai and 166 units at State Tower.
The other five projects with 1,551 units worth 7.67 billion baht are at the five hotels under construction under the D Varee brand.
Mr Visanu said the property market in the second half would gradually improve in line with stable politics and the government's spending on megaprojects and infrastructure.
Asean integration will also boost trade and investment in major provinces.
NUSA shares closed yesterday on the Stock Exchange of Thailand at 84 satang, up 4 satang, in trade worth 57.4 million baht.