Thailand now ranks as the ninth-largest market in the world for mobile advertising with 2.02 billion banners served to 12.4 million users in the past quarter, according to The BuzzCity Report.
Thailand saw 30% growth from the first quarter, when 1.55 billion banner ads were served.
The report said the growth came as more advertisers take advantage of an expanding audience on mobile, deploying mobile sites and application.
The growth spurt will continue, the report said, as smartphone penetration in Thailand - now at 75% - increases. Nokia- and Samsung-branded phones remain the most-used devices among Thais, taking 37% each, while 44% of handsets in Thailand use the Android operating system.
BuzzCity said 35% of content being consumed is general, 23% about glamour and dating, 21% about entertainment and lifestyle, 9% from portals, 6% each on news, information and community.
Mass transit commuters are using their mobile phones while waiting for the train to arrive. (Bangkok Post file photo)
India ranked first in mobile advertising in the second quarter with 23 billion ads, a 10% quarterly increase, with 132 million mobile surfers. In second place is Indonesia with 16.4 billion ads, a 1% rise, with 68.8 million users.
The BuzzCity Report was jointly developed with the Mobile Marketing in April and May 2014 amongst 3,590 respondents from 26 countries, of which 1,920 were in the Asia-Pacific region.
The survey attempted to investigate the progress of online shopping as more consumers access the Internet with mobile devices. It shows that more people (67%) are now shopping online compared to last year (59%). Across 11 markets in the Asia-Pacific region, the proportion of online shoppers has increased to 71%.
By mid-2014 the proportion of users who do not shop online has dropped significantly (from 41% in 2013) to 33%.