Web ads placement with high viewability for your greater ROI

Bangkok Post Online can help all marketers achieve your advertising and marketing objectives by offering a wide variety of rich media formats to help you strengthen brand awareness and ultimately yield a high ROI. Whether your ads is the standard IAB placements or the specification below to us or request for innovative ads solutions display, we are eager to help you create new experiences for your consumers.

Available targets include

  • Reader interest by contents
  • Geographic target
  • Devices target
  • OS Target
  • Date target
  • Time target

Available metric include

  • Impression
  • Click through rate

PRODUCT OVERVIEWS

WEB STANDARD ADS

AD PRODUCT DIMENSION PRICE PER CPM THB(USD)
HOMEPAGE SECTION RUN OF SITE
LEADER BOARD 1 728x90px / 970x90px / 1200x90px 450 THB (14 USD) 300 THB (10 USD) 250 THB (7 USD)
LEADER BOARD 2,3 728x90px 300 THB (10 USD) 250 THB (7 USD) 200 THB (6 USD)
RECTANGLE 1 300x250px 450 THB (14 USD) 300 THB (10 USD) 250 THB (7 USD)
RECTANGLE 2 300x250px 300 THB (10 USD) 200 THB (6 USD) 150 THB (5 USD)
DOUBLE RECTANGLE 300x600px - 400 THB (12 USD) 300 THB (10 USD)
INREAD 640x360px / 300x250px - - 350 THB (11 USD)

WEB RICH MEDIA ADS

AD PRODUCT DIMENSION PRICE PER CPM THB(USD)
HOMEPAGE SECTION RUN OF SITE
COVER PAGE (First Entry) 800X500px - - 1,500 THB (47 USD)
LEADER BOARD 1 970x250px / 1200x250px 1,000 THB (31 USD) 900 THB (28 USD) 800 THB (26 USD)
LEADER BOARD 2 970x250px / 1200x250px 900 THB (28 USD) - -
LEADER BOARD 3 970x250px / 1200x250px 800 THB (26 USD) - -
SKIN (Wrap) + BELTTOP Center: 1200x250px 1500 THB (47 USD) 1200 THB (38 USD) -
Each Side: 1920x1500px

IN-VDO ADS

AD PRODUCT DIMENSION PRICE PER CPM THB(USD)
HOMEPAGE SECTION RUN OF SITE
PRE-ROLL Pre-roll ads:(recommended size) 16:9 - 1280x720px (and 720p) / 640x360px is acceptable VIDEO Channel: 800THB(27 USD), Sub Channel: 500THB (17 USD)
POST-ROLL 100 THB (3 USD)
BANNER OVERLAY 16:9 - 1280x720 (or 720P) is recommended. 640x360 is acceptable. 300 THB (9 USD)
  • *Cover page advertisements are shown on Bangkokpost.com homepage and the 1st time users access Bangkokpost.com articles from Facebook or Google.
  • *Push Down is offered run all channel.
  • *Full-screen VDO ads will be displayed after click on leaderboards or Rectangles.
  • *Rectangle banners for EDM only supports .jpg and .png image files.

GENERAL GUIDELINE

Pricing: Price per CPM are varied to

  • - Channel sections including news, business, opinion, travel etc.
  • - Ads zones specified on home page, channel index, and run all site
  • - Ads positions on web pages scrolled
  • - Additional interactivity and VDO in each.
  • - VDO hosting
  • - Special customisation
  • - Pricing is excluded VAT

File formats: Flash, GIF, PNG, HTML, 3rd party media tag code are acceptable.

VDO: Video ads will play automatically but without sound.

Interactivity: including animation, poll, game.

HTML5: is the new dynamic and engaging interactive advertising that reach customers compatible with all devices.

SPECIAL PROJECT

E-MAGAZINE DETAIL 10-20 PAGES 20 PAGES UP
TH version 1) Create Story + Writing + Sub edit (Customer Provide Content ) 20,000 / Page 15,000 / Page
2) Design Layout
EN version 1) Create Story + Writing + Sub edit (Customer Provide Content ) 15,000 / Page 10,000 / Page
2) Design Layout

For additional information on product overview and guideline, please contact us