Thais are increasingly concerned with good health and wellness, but do very little about it, keeping their unhealthy habits, notes a report by Mindshare Thailand, a global marketing and media network.
According to Consumer Health 2012, sales of health products grew to 61 billion baht last year, up from 37 billion in 2007, or about 10% annually. Vitamins and dietary supplements led the market, followed by herbal or traditional products and over-the-counter drugs.
The survey sampled 3,000 people, and 84% were happy with their health and the promotions and policies offered by the government and companies.
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