Philippine farmers hope for coconut-craze windfall | Bangkok Post: news

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Philippine farmers hope for coconut-craze windfall

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Philippine farmer Liezl Balmaceda has never heard of Madonna, but the US pop star's endorsement of coconut water may help change her impoverished life for the better. 

This photo taken on August 30, 2012 shows a vendor displaying coconut-water products in Manila. After centuries of replenishing Filipinos, the mineral-rich liquid has become a must-have health drink thanks to aggressive marketing by a beverage industry looking to offset soda sales that have lost their fizz.

After centuries of replenishing Filipinos, the mineral-rich liquid has become a must-have health drink thanks to aggressive marketing by a beverage industry looking to offset soda sales that have lost their fizz.

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