Study shows men and women prefer different car model names | Bangkok Post: news

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Men, women prefer different car model names

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Men and women have completely different preferences when it comes to the model names of cars, according to a new study conducted in Germany. 

 Both sexes conform to the popular preconception that men like names which suggest power, technological superiority and self-presentation, while women tend towards names related to travel or social skills or else ones which sound cosy or feminine.

The study was carried out by the Duesseldorf-based Nomen International, a company which specializes in advising companies on their branding strategy. In the past, the experts have come up with names for models from Volkswagen, Daimler, Toyota and Renault.

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