When Sorajak Kasemsuvan, THAI's president, announced last week that he would bring back glory for Thailand's flag carrier and introduce its best-ever products next year, I wanted to hear something more. Something a little more aggressive such as making THAI one of the top three airlines in the world.
THAI was recently placed ninth in the World's Best Airline of the Year, dropping from fifth place last year and from fourth in 2008, according to Skytrax's annual worldwide passenger satisfaction survey. THAI is not even listed among the top 10 Best Airline Cabins for first and business classes. Even for food, which was once the pride of THAI, our national airline failed to reach the top 10 for first and business classes, having to console itself with fifth place for economy class.
Things need to change. For many years THAI has not been able to compete with market leaders like Singapore Airlines and Cathay Pacific, nor even with rising stars of the Middle East such as Qatar and Emirates.
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