Energy minister Pongsak Raktapongpaisarn can keep shouting about an energy crisis in April until he is blue in the face but the public will not believe it until they are told they can only use one light bulb and five hours of computer time a day. Prime Minister Yingluck Shinawatra can set some fashion trends by shedding her silk jackets and embracing single-layer blouses of light materials but she will never succeed in convincing people to use less air-con until she limits its use to a quota of one per household or tells those who need more to pay a surcharge.
The simple truth is there is no crisis until a crisis hits home.
That is probably why the government's announcement that there could be an energy shortage in April when gas deliveries from Myanmar's Yadana field necessary for our electricity generation will be disrupted because of annual maintenance has been met with scepticism.
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