This week in Singapore, a young woman told me how she had put off a long-dreamed of trip to India.
"I'd been hoping to go for a spiritual retreat but then there was all that stuff with the rape case," she said. "So instead, I planned a trip with my family to Thailand. On Tuesday, she hopped on a plane to Bangkok.
I've no idea how many people have felt the same way as the young woman I spoke to. But India's image has taken a pounding since the Dec 16 gang-rape in Delhi in which a young woman was assaulted and beaten so savagely she died two weeks later. Her male companion narrowly survived.
That damage to India's reputation is in some respects unfair. Rape is a global problem, not just an issue that India needs to address. But if India is to repair its reputation it needs to do several things.
One is to set in motion a series of measures that show the authorities take rapes and sexual assaults seriously.
To the outrage of campaigners, for instance, the authorities do not intend to change to law to recognise the crime of rape within a marriage.
Another thing the country's elected leaders and officials need to do is think before they speak.
This past weekend, another gang-rape made the headlines, involving a Swiss tourist. The woman and her husband were partly to blame, claimed the police, because they had not consulted the local police station about where would be a safe spot to pitch their tent.
Back in 2008, when British teenager Scarlett Keeling was raped and killed and her body left on a Goan beach, one local MP claimed that a rape committed after midnight should be treated differently to other crimes. At around the same time, the chief minister of Delhi, Sheila Dikshit, found herself in hot water following the murder of a local journalist, Soumya Vishwanathan, who was shot dead in her car as she drove home from work in the early hours. One should not be adventurous, the chief minister said, to widespread and well-deserved outcry.
Yesterday a British holidaymaker in India was injured after she jumped from a third-floor hotel balcony in the historic tourist town of Agra to escape what she feared would be a sexual assault by a group of men.
My feelings about India are those of someone who has had the privilege to live there for the past five-and-a-half years and who has grown fond of the country. It is a place where I myself have never felt in any danger.
But if the country wants to prevent more people like my friend in Singapore deciding to cancel her trip, India's leaders need to make it safe for women _ its own, as well as those visiting.
Andrew Buncombe is The Independent's Asia Correspondent, based in Delhi.