Protecting the brand | Bangkok Post: opinion

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Protecting the brand

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It doesn't take long these days for bad news to circle the world. Facebook carried a post by a TV celebrity, and the post has had strong and important consequences. The "news" by TV celebrity Sutthiphong Thammawuthi alleged that a top Thai fragrant rice brand was fumigated and packaged with toxic chemicals. The response has been harsh but unsatisfying in the extreme. 

The creator and host of the popular Kon Khon Kon (People-Searching-People) programme now faces criminal charges. Big business has expressed outrage. After a long, uninterrupted silence, the government has jumped in on the side of the agribusiness firm CP Intertrade.

Sutthiphong, who broke media ethics by passing on rumours of rotten rice without a shred of evidence, faces criminal charges.

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