Honda, Thailand's motorcycle market leader, is focusing on the big bike market, with three new 500cc models premiering at the 29th Thailand International Motor Expo.
Four new Honda Big Wing centres, which are big bike showrooms and service centres, will be opened in four regions to meet the rising demand for big bikes.
"Since the launch of our first Honda Big Wing in April, the response from customers has been positive. We've received several prospective customers, and mid-sized big bikes are in demand," said Chiaki Kato, the president of AP Honda.
Three new mid-sized Honda big bikes _ CBR500R, CB500F and CB500X _ are being premiered at the motor expo. Thailand will be the global production base and distribution centre for the bikes.
The CBR500R will cost 204,000 baht from tomorrow, while the CB500F and CB500X will be released in the first quarter of next year.
The Big Wing centres will be in Chiang Mai, Udon Thani, Pattaya and Phuket, with more planned for later.