Marriott International, the US hospitality chain, has clinched a deal with the TCC Hotel Group to manage the latter's seven properties across Thailand.
Simon Cooper (third left), the president and managing director for Asia-Pacific at Marriott International, shakes hands with Charoen Sirivadhanabhakdi (centre), chairman of the TCC Group, to mark the landmark deal to manage seven hotels for TCC while executives look on.
The landmark agreement will add 3,000 rooms to Marriott's existing 12 hotels and 3,110 rooms in Thailand and make TCC the largest owner of Marriott hotels in the Asia-Pacific region.
The seven hotels are the Imperial Queen's Park Hotel, Imperial Adamas Phuket Beach Resort, Hua Hin Marriott Resort & Spa, Pattaya Marriott Resort & Spa Jomtien Beach, JW Marriott Pattaya Resort & Spa, Bangkok Marriott Hotel and Executive Apartments Surawong, and The Ritz-Carlton Bangkok.
The Imperial Queen's Park Hotel will be rebranded Bangkok Marriott Hotel Queen's Park and the Imperial Adamas Phuket Beach Resort will be renamed Phuket Marriott Resort & Spa, Nai Yang Beach.
The other five hotels are newly built properties in strategic tourist destinations such as Phuket, Hua Hin and Pattaya.
Simon Cooper, Marriott's president and managing director for Asia-Pacific, said the partnership showed its commitment and faith in Thailand as a strategically important business and leisure destination in Southeast Asia.
"Managing the TCC hotels will allow us to extend our offerings and brands in Thailand and enable domestic and international travellers to experience our hotels and world-class service," he said.
TCC expects to invest about US$500 million in the seven hotels, including refurbishments of the Imperial Queen's Park Hotel and Imperial Adamas Phuket Beach Resort, before opening under the Marriott Hotels & Resorts brand in 2016.
TCC president Wallapa Traisorat said it would benefit from Marriott's global network and standards.
The chain expects to manage almost 7,000 rooms in Thailand by 2017 to support the country's tourism growth as it becomes a strategic location in the Asean Economic Community.