Entertainment industry college: From performance to the business

New college aims to give aspiring singers & actors full set of skills to use over whole career & cover less visible skills from lighting to ticket sales.

In this boot-camp style lesson, Lalita’s student, First, must do leg exercises while warming up his voice to build a stronger diaphragm and improve his singing endurance.

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Self Improvement

Degrees of Fame

Superstar College of Asia is setting out to create the stars, directors and villains' mothers of the future through the classroom
1 Feb 2013
Parisa Pichitmarn

Can you learn to be a star? Perhaps, or at least that's what a lot of young people believe.

Superstar College of Asia, which will open in Bangkok and take its first batch of students this year, will be a testing ground for whether stardom can be taught through an academic course.

Thailand's first college offering comprehensive training for the entertainment industry, from the leading lights to designers, experts and behind-the-scenes professionals, will be part of Siam University, although the campus is situated in Thong Lor. Two Bachelors of Fine Arts degrees will be open for admissions this year, Music and Theatre, with a third in Entertainment Business coming along in two years. The catch is that the college insists that students, on getting their degree, can have a sustainable career in showbiz thanks to the wide range of connections which the dean, Lalita "Pam" Tavedikul, possesses from her 20 years in the industry.

The five-storey building in Thong Lor had already been home to Superstar Academy - an evening and weekend talent school .... The college's students will be using the same facilities, which includes 50 studios and professional equipment...

I've... been in this industry for 20 years so I don't only have the perspective of a professor, but as someone who really works in this field. I know what qualifications and talent people look for in singers, actors and such, how they need to conduct themselves in order to achieve success. So I form my curriculum to correspond to the real needs of the entertainment industry.

While most classes will be practical and revolve around intense one-on-one training in the student's choice of major - Voice, Music Performance, Musical, Film and Television or Acting Coach - students are also required to learn about other aspects of the industry and should graduate being able to do everything themselves.

Subjects such as Entertainment Business Law and Artists' Ethics, Attitude and Image are a must for all. Music students must take Concert Management as well as know how to run an online showcase of themselves on top of managing ticket sales, while acting students must also learn how to direct as well as write scripts

"It's not enough for singers to just sing," Lalita exclaims. "What do they do on stage when they are done singing, just stand there stupidly? They must also learn how to speak in public articulately and know how to build excitement in the audience."

Students will get to see what goes on both in front and behind the scenes. So when you start to age and getting work becomes harder, at least you will still know how this industry functions and you can take on other roles instead.

Society's focus on the stars in the limelight can sometimes make us forget there are still numerous people both in front of and behind the camera making sure the show goes on. Whether it is producers, lighting designers, acting coaches or a villain's mother, Lalita says there's bound to be a job for everyone.

What people don't know now is that the entertainment industry is expanding massively. We watch media online through our devices practically all the time. Within one to two years there will be free and digital TV with around 50 channels, there won't just be channels 3, 5, 7 and 9 any more.

"There will be so many channels so there has to be more content as well. There will be a need for more actors, hosts and news anchors and people working both in front and behind." ...

We can't guarantee that every student will become famous. No one can. That will depend on how fitting they are for the role, chance, timing and also luck," she says. "But everyone can have an occupation."...

(Source: Bangkok Post, Self Improvement, Degrees of Fame, Superstar College of Asia is setting out to create the stars, directors and villains' mothers of the future through the classroom, 1 Feb 2013, Parisa Pichitmarn, link

 
Showbiz Careers Vocabulary

entertainment -  ความบันเทิง,  ความสนุกสนาน, สันทนาการ (See Wikipedia)

entertainment industry - "all aspects of the entertainment industry from the business side (including managers, agents, producers and distributors) to the creative element (including artists, performers, writers, musicians and technicians)" (See Wikipedia)

show business -
Same as "entertainment industry"
showbiz - Same as "entertainment industry"

career -
the kind of work and series of related jobs that a person does over a long period of time อาชีพ, การงาน
showbiz careers

improve - to make better ทำให้ดีขึ้น
improvement - when something gets better or when you make it better การปรับปรุง, การทำให้ดีขึ้น
self improvement - the process of making yourself into a better person

boot-camp - a camp for training new soldiers (army recruits); the very tough and difficult training program for new soldiers in the army ค่ายฝึกทหารใหม่
boot-camp style lesson

exercise - ออกกำลังกาย, แบบฝึกหัด
do leg exercises

warm up -  พร้อมทำงาน, เตรียมพร้อมสำหรับทำงาน,  ทำให้อุ่นขึ้น, ทำให้ร้อนขึ้น, เตรียมอบอุ่นร่างกายก่อนแข่งขั
voice - the sound that comes from the mouth (when speaking or singing) เสียงพูด, เสียงที่เปล่งจากปาก, เสียงร้องเพลง
warming up his voice

diaphragm - the muscle under your lungs that drives breathing; very important in singing กะบังลม
build a stronger diaphragm

endurance - ความอดทน,  ความอดกลั้น
singing endurance
improve his singing endurance

warming up his voice to build a stronger diaphragm and improve his singing endurance

degree -  the percentage or amount of something (the degree of risk, for example), gradation  ความเข้มข้น, ความแตกต่าง,
degrees of fame

setting out to - starting to do something that will take time to achieve

villain -
the bad guy in a story  ตัวร้าย
villains' mothers

Superstar College of Asia is setting out to create the stars, directors and villains' mothers of the future through the classroom

batch - a group of things or people dealt with at the same time or considered similar in type ชุด, กลุ่ม
the college will take its first batch of students this year

testing ground for - a place or situation where something can be tested before starting to use it
stardom - being a movie star or singing star, being a celebrity

academic - related to education and learning in schools or colleges ทางวิชาการ, ด้านวิชาการ
academic course

the college will be a testing ground for whether stardom can be taught through an academic course.

comprehensive - complete and including everything that is necessary ที่ครอบคลุม
training - to teach people how to do an activity or job การฝึกฝน

comprehensive
training
comprehensive training for the entertainment industry

the leading lights

behind-the-scenes - the things that happen that the public or everyone can't see
professionals -
high level specially trained workers who meet high standards in their work
behind-the-scenes professionals

situated in - located ระบุที่อยู่ ที่ตั้ง ตั้งอยู่ที่
the campus is situated in Thong Lor.

admissions - getting accepted as a student at a school or university
two Bachelors of Fine Arts degrees will be open for admissions this year

sustainable - can continue for a long time in the future ที่ยั่งยืน แบบยั่งยืน ที่ดำเนินต่อไป , ถาวร
career - a job that a person does for much of their life (See Wikipedia)

sustainable career
sustainable career in showbiz

range - a number of different things that are of the same general type ขอบข่าย, ประเภท
the wide range of - many different kinds of ...

connections - the powerful people who you know who can help you with things (like getting a job or helping you when you have a problem)
the wide range of connections

dean - a senior official at a college or university, often the head of a faculty or department คณบดี (ทางการศึกษา)
possesses - has

the wide range of connections which the dean, Lalita "Pam" Tavedikul, possesses from her 20 years in the industry.

the catch is ... -
the problem is ....
insists that ... - says firmly that .... (will only accept this; will not change)

The catch is that the college insists that students, on getting their degree, can have a sustainable career in showbiz thanks to the wide range of connections which the dean, Lalita "Pam" Tavedikul, possesses from her 20 years in the industry.

talent - a natural ability to be good at something, especially without being taught ความสามารถพิเศษ
talent school - a school that teaches how to become an actor, singer, model, photgrapher or other much sought after glamourous job

facilities
- special buildings and equipment for an activity สถานที่และสิ่งอำนวยความสะดวก สิ่งอำนวยความสะดวก

The five-storey building in Thong Lor had already been home to Superstar Academy - an evening and weekend talent school .... The college's students will be using the same facilities, which includes 50 studios and professional equipment...

perspective - opinion, view on an issue; a way of thinking about things (influenced by experience and beliefs) ทัศนคติ มุมมอง ทัศนะ
field - a special area of work and knowledge

I've also been in this industry for 20 years so I don't only have the perspective of a professor, but as someone who really works in this field.

qualifications - the abilities, qualities, degrees, etc. that you need for a particular job or activity
conduct - to do something in an organised way; to carry out
curriculum - the group of subjects studied in a school, college, etc หลักสูตร
I know what qualifications and talent people look for in singers, actors and such, how they need to conduct themselves in order to achieve success. So I form my curriculum to correspond to the real needs of the entertainment industry.

practical - useful for real people in real situations ที่ขึ้นอยู่กับความเป็นจริง
practical classes

one-on-one - when two people are doing some activity (not a group activity)
training -
teaching a person how to do some activity or work task การฝึก, การอบรม
one-on-one training - when one teacher is teaching one student 

intense - done with a lot of effort, energy, attention, etc. เข้มข้น
intense one-on-one training

choice - การเลือก,  ทางเลือก
the student's choice of major

revolve around intense one-on-one training in the student's choice of major

While most classes will be practical and revolve around intense one-on-one training in the student's choice of major - Voice, Music Performance, Musical, Film and Television or Acting Coach - students are also required to learn about other aspects of the industry and should graduate being able to do everything themselves.

ethics - จริยธรรม, จริยศาสตร์
attitude
- manner, mood, behaviour ทัศนคติ, ท่าที
image -
ภาพพจน์

Subjects such as Entertainment Business Law and Artists' Ethics, Attitude and Image are a must for all. Music students must take Concert Management

online - connected to the internet
showcase - to show the best qualities or parts of something แสดงจุดเด่นของสิ่งของหรือคน
online showcase

know how to run an online showcase of themselves on top of managing ticket sales

direct - direct a movie, act as a movie director for a movie
movie director - the person who manages the making of a film ผู้กำกับ (ทางภาพยนตร์)

script -
the written words that actors speak in a movie or play
acting students must also learn how to direct as well as write scripts

stage
- the elevated area where people perform (actors, musicians, singers, etc) เวที
What do singers do on stage when they are done singing, just stand there stupidly?

articulately -
to say something clearly, say with good pronunciation; enunciate พูดเสียงดังชัดเจน
speak in public articulately

audience - the group of people gathered in one place to watch or listen to a play, film, someone speaking, etc. ผู้ชม

excitement - ความตื่นเต้น
build excitement in the audience
They must also learn how to speak in public articulately and know how to build excitement in the audience.

function - how something works (what it does & how it does it) การปฏิบัติงาน
how this industry functions

role - บทบาท
take on other roles

age - grow older
when you start to age and getting work becomes harder, at least you will still know how this industry functions and you can take on other roles instead.

in the limelight - being famous; many people are watching; being the subject of attention of many people
stars in the limelight

numerous - many มากมาย
there are numerous people both in front of and behind the camera

the show goes on - meaning: in any form of entertainment (acting, music, etc) can't stop if there is a problem, just have to keep going to make audience happy
bound
- certain; sure แน่นอน
there's bound to be ... - there will certainly or surely be ...
there's bound to be a job for everyone

focus - the main thing it is concerned with ให้ความสำคัญ
Society's focus on the stars in the limelight can sometimes make us forget there are still numerous people both in front of and behind the camera making sure the show goes on. Whether it is producers, lighting designers, acting coaches or a villain's mother, Lalita says there's bound to be a job for everyone.

media - radio, television, newspaper, the Internet, considered as a group สื่อ

What people don't know now is that the entertainment industry is expanding massively. We watch media online through our devices practically all the time. Within one to two years there will be free and digital TV with around 50 channels, there won't just be channels 3, 5, 7 and 9 any more.

content - the subject, ideas, or story that a piece of writing, video or a radio or television programme deals with เนื้อหา,สาระ
news anchor - the main news presenter on the daily TV news show

"There will be so many channels so there has to be more content as well. There will be a need for more actors, hosts and news anchors and people working both in front and behind." ...

guarantee - a promise that something will be done or will happen คำรับรอง, การประกัน
can't guarantee that every student will become famous

fitting - suitable for a particular situation; appropriate อย่างสมพระเกียรติ
role - function or purpose that someone or something has in a situation, organisation, society or relationship บทบาท
how fitting they are for the role

occupation - the work or a job that one does to earn money and support one's family
but everyone can have an occupation

We can't guarantee that every student will become famous. No one can. That will depend on how fitting they are for the role, chance, timing and also luck," she says. "But everyone can have an occupation."...

About the author

columnist
Writer: Jon Fernquest
Position: Online Writer