Luxury airline food for rich & famous

Billionaire's wife suddenly craves rare food 15 minutes before her private jet leaves Bangkok? Time for luxury service at Bangkok's private jet terminal.

Inside of luxury private jet owned by the rich and famous.

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AVIATION

Your finest fried crickets

No request is too extravagant for VIPs on Mjets
2 May 2013
Boonsong Kositchotethana 

Employees of Mjets Ltd were dumbfounded when a Hollywood celebrity told them to look for some nice fried crickets for her young son to snack on for a private jet flight out of Bangkok.

After verifying the order, they scurried out from their station at Don Mueang airport in search of the edible insects, a northeastern delicacy sold on some Bangkok roadsides. The woman's son was not from the Northeast.

In another instance, a former international beauty queen had hunger pangs for a spicy Sichuan-style broth that she wished to enjoy after her executive jet's take-off from Bangkok's old airport.

Satisfying her appetite would have been easy had she not notified the Mjets staff only 15 minutes before departure.

Meanwhile, an Indonesian tycoon wanted grilled tapioca soaked in syrup, a dessert that has almost disappeared from Bangkok.

The cricket-snacking son of a Hollywood star, the beauty queen and the Indonesian billionaire - whose names were not disclosed for privacy reasons - all got what they wanted with help from street vendors and a good Chinese restaurant near the airport.

These are examples of the cases, some bizarre, some ordinary, of providing ground services for the rich and famous who travel in private planes.

Catering
to those for whom money is no object and who normally do not take no for an answer is a huge challenge, said Parichat Paliyawan, the director for flight services at Mjets, the operator of Thailand's first and only private jet terminal.

"You must strive to meet all the requests from this clientele," said the in-flight service veteran who once worked for a US carrier and is still looking after billionaires, VIPs and upper-class types who hop around the world on private jets spending lots of money.

"Generally, they are happy to pay as long as they get what they want," she said, adding that they may not necessarily demand expensive stuff every time but may simply ask for humble fare such as a cup of noodles." 

The services rendered by private jet handlers such as Mjets far exceed those of typical premium airlines in the sense that they are personalised, living up to all expectations, said Mjets executives.

One executive likened the firm's job to that of a hotel butler, who not only looks after the well-being of his guests but also deals with the special needs and problems they face while in the country.

In one case, foreign guests left their passports at an inner-city hotel and asked Mjets staff to rush the documents to the terminal in time for the planned departure.

Another common request comes from executive jet travellers of Chinese origin who ask Mjets to take them to pay respects to San Phra Phrom (the Brahma Shrine, also known as the Erawan shrine) during a stopover at Don Mueang airport.

There was a Taiwanese real estate tycoon who regularly flew into the Mjets terminal and headed directly to the White Dragon Chinese shrine in Chon Buri's Si Racha district thanks to an arrangements made by Mjets.

An Indian billionaire's wife who had winged in on a private jet with family members and maids strictly for a shopping trip asked Mjets to arrange an Indian meal from two Bangkok restaurants for nine passengers on their flight out one evening.

The food came in two trucks, enough to feed dozens of people, with a receipt of 200,000 baht, an executive recalled.

Seasonal Thai fruits are also popular with international private jet travellers.

Mango, mangosteen and longan are favourites among Middle Easterners, with Mjets helping to squeeze 40 boxes of those fruits onto a plane bound for the UAE .

Fresh Thai coconuts are normally found on India-bound flights, carrying up to 70 at a time.

Thai dishes such as green curry chicken, somtam (spicy papaya salad) and khaoniew mamuang (sticky rice and ripe mango with coconut milk) are the most popular meals for foreign guests on flights out of Bangkok.

(Source: Bangkok Post, Aviation, Your finest fried crickets, No request is too extravagant for VIPs on Mjets, 2 May 2013, Boonsong Kositchotethana, link


Luxury Service Vocabulary

private jet -
a jet airplane owned by the rich or a company, not the usual jet offering flights to the public (See Wikipedia)
private jet flight
a private jet flight out of Bangkok

bound - going toward a place
India-bound - going toward India
India-bound flights

aviation - the flying of aircraft การบิน science of flying aircraft ศิลปและศาสตร์ในการบิน

cricket - a small insect that makes a loud sound จิ้งหรีด
fried crickets
Your finest fried crickets

extravagant - when something is just too much, over what it should be, overdone ความมากเกินควร, ฟุ่มเฟือย,สุรุ่ยสุร่าย, สิ้นเปลือง
No request is too extravagant for VIPs on Mjets

dumbfounded - very surprised by something strange

celebrity -
a famous person such as an actor, movie star or famous singer ผู้มีชื่อเสียง, ผู้โ่ด่งดัง
a Hollywood celebrity

Employees of Mjets Ltd were dumbfounded when a Hollywood celebrity told them to look for some nice fried crickets for her young son to snack on for a private jet flight out of Bangkok.

station - a place where some activity takes place (for example: power station, police station, fire station, space station, way station)
waiter station - a place where waiters stay in a restaurant when they are not serving food to customers

edible -
can be eaten, can be used as food
edible insects

delicacy - a very delicious and expensive food
edible insects, a northeastern delicacy

search
- to look somewhere carefully in order to find something ค้นหา
in search of the edible insects

verify - to make sure that something is true พิสูจน์ว่าเป็นความจริง, ตรวจสอบความจริง
order -
asking for something (here: a food order, an order for food in a restaurant)
verifying the order

scurry -
run quickly like a mouse or rat 
scurried out from their station at Don Mueang airport in search of the edible insects

After verifying the order, they scurried out from their station at Don Mueang airport in search of the edible insects, a northeastern delicacy sold on some Bangkok roadsides. The woman's son was not from the Northeast.

international -  between countries ระหว่างประเทศ
a former international beauty queen

pangs of hunger -
pain in the stomach from being hungry , from empty stomach

spicy
- 1. hot, with many chili peppers; 2. having a lot of spices in it
broth - clear soup
spicy broth
a spicy Sichuan-style broth

executive - the highest level managers in a company
take-off - at the beginning of a flight when a plane leaves the ground and goes up into the sky
executive jet's take-off

In another instance, a former international beauty queen had the pangs for a spicy Sichuan-style broth that she wished to enjoy after her executive jet's take-off from Bangkok's old airport.

appetite - a desire for food ความอยากอาหาร the natural feeling of wanting to eat น้ำย่อย ความอยากอาหาร
satisfying her appetite

staff - workers; employees of a company, people who work for a company พนักงาน
she notified the Mjets staff only 15 minutes before departure

departure - leaving ออกจาก
only 15 minutes before departure

Satisfying her appetite would have been easy had she not notified the Mjets staff only 15 minutes before departure.

tycoon - a person who has succeeded in business or industry and has become very rich and powerful นักธุรกิจที่ร่ำรวยและมีอิทธิพลมาก

grilled
- cooked by direct heat, especially under a very hot surface ย่าง
tapioca - cassava, an important food source of carbohydrates, also source of ethanol car fuel (See Wikipedia) มันสำปะหลัง
grilled tapioca soaked in syrup

Meanwhile, an Indonesian tycoon wanted grilled tapioca soaked in syrup, a dessert that has almost disappeared from Bangkok.

disclose - make known to the public
disclose names 

privacy - the freedom to do things without other people watching you or knowing what you are doing ความเป็นส่วนตัว
names were not disclosed for privacy reasons

vendors - sellers พ่อค้า
street vendors - people who sell things, e.g., food or newspapers outside on the street พ่อค้าแม่่ค้าหาบแร่แผงลอย

The cricket-snacking son of a Hollywood star, the beauty queen and the Indonesian billionaire - whose names were not disclosed for privacy reasons - all got what they wanted with help from street vendors and a good Chinese restaurant near the airport.

bizarre - strange and difficult to understand and explain
services - บริการต่างๆ
bizarre services

ground services - airport services on the ground for people (before they board aircraft and take a flight)

These are examples of the cases, some bizarre, some ordinary, of providing ground services for the rich and famous who travel in private planes.

challenge - something that needs a lot of skill, energy, and determination to deal with or achieve สิ่งที่ท้าทาย, การท้าทาย
terminal - a large building at an airport where passengers arrive and leave อาคารผู้โดยสารขาเข้าขาออก

catering
those for whom money is no object

do not take no for an answer
those who normally do not take no for an answer

challenge - something difficult to do, that requires a lot of work and willpower
a huge challenge

terminal
private jet terminal
the operator of Thailand's first and only private jet terminal.

Catering
to those for whom money is no object and who normally do not take no for an answer is a huge challenge, said Parichat Paliyawan, the director for flight services at Mjets, the operator of Thailand's first and only private jet terminal.

strive - try hard to achieve พยายามอย่างหนัก to try very hard to do something or to make something happen, especially for a long time or against difficulties พยายามอย่างหนัก

clientele - (formal) customer ลูกค้า
strive to meet all the requests from this clientele

in-flight service - helping people in an airplane when it is in the air (what air hostesses do)

veteran - having a lot of experience doing something อาวุโส having been involved in a particular activity for a long time มีประสบการณ์
in-flight service veteran

hop - 1. move quickly from place to place; 2. move by jumping on all or two of its feet at the same time กระโดด
hop around the world on private jets

US carrier - a US airline
in-flight service veteran who once worked for a US carrier

"You must strive to meet all the requests from this clientele," said the in-flight service veteran who once worked for a US carrier and is still looking after billionaires, VIPs and upper-class types who hop around the world on private jets spending lots of money.

demand - ask for, request
demand expensive stuff

fare - food served in a restaurant อาหารในภัตตาคาร
humble fare - simple and cheap food
humble fare such as a cup of noodles 

"Generally, they are happy to pay as long as they get what they want," she said, adding that they may not necessarily demand expensive stuff every time but may simply ask for humble fare such as cup noodles." 

executives - a high level manager in a company (making plans and ensuring they executed successfully) ผู้บริหาร

rendered
- made to be ถูกทำให้
the services rendered by private jet handlers

typical - the usual, the ordinary, what most are like
premium - special features or service that you pay extra for
typical premium airlines

exceed - to be more than something; to go beyond  เกินกว่าที่กำหนด t เกินปริมาณ
the services far exceed those of typical premium airlines

expectations - what people think will happen in some situation การคาดคะเน
living up to expectations - meet expectation, what happens is what people think will happen

personalised - made specially to meet the needs of each user or customer ทำตามที่ลูกค้าต้องการ
the services are personalised, living up to all expectations

The services rendered by private jet handlers such as Mjets far exceed those of typical premium airlines in the sense that they are personalised, living up to all expectations, said Mjets executives.

butler - the head servant in a rich person's house, who welcomes guests, organizes the other servants and pours the wine  
hotel butler

likened - similar to เปรียบเสมือน
likened the firm's job to that of a hotel butler

well-being
- being in a good condition includes being happy, healthy, safe and having enough money, food, clothes and necessities
looks after the well-being of his guests
deals with the special needs

One executive likened the firm's job to that of a hotel butler, who not only looks after the well-being of his guests but also deals with the special needs and problems they face while in the country.

rush - to move or do something very quickly รีบเร่ง, วิ่ง
rush the documents to the terminal

In one case, foreign guests left their passports at an inner-city hotel and asked Mjets staff to rush the documents to the terminal in time for the planned departure.

common -
happening often, seen or experienced often
a common request

shrine - a special place in which you remember and praise someone who has died, especially someone famous; a place for worship which is holy because of a connection with a holy person or object หลุมศพ หรือ สถานที่บูชา
the Erawan shrine

pay respects to San Phra Phrom (the Brahma Shrine, also known as the Erawan shrine)

stopover - when a person stops at some airport or city while they are traveling from one city to another city
a stopover at Don Mueang airport

Another common request comes from executive jet travellers of Chinese origin who ask Mjets to take them to pay respects to San Phra Phrom (the Brahma Shrine, also known as the Erawan shrine) during a stopover at Don Mueang airport.

There was a Taiwanese real estate tycoon who regularly flew into the Mjets terminal and headed directly to the White Dragon Chinese shrine in Chon Buri's Si Racha district thanks to arrangements made by Mjets.

wing in - fly in to a city
winged in on a private jet

strictly - in a very limited or limiting way อย่างเข้มงวด
strictly for a shopping trip

winged in on a private jet with family members and maids strictly for a shopping trip

An Indian billionaire's wife who had winged in on a private jet with family members and maids strictly for a shopping trip asked Mjets to arrange an Indian meal from two Bangkok restaurants for nine passengers on their flight out one evening.

receipt - a piece of paper which proves that money, goods or information have been received
a receipt for food of 200,000 baht

recalled - remembered นึกทบทวน จำได้
an executive recalled the event

The food came in two trucks, enough to feed dozens of people, with a receipt of 200,000 baht, an executive recalled.

seasonal -
only exists or happens at certain times of the year (during certain seasons)
seasonal Thai fruits
Seasonal Thai fruits are also popular with international private jet travellers.

longan - a fruit, see photo above right (See Wikipedia)
Mango, mangosteen and longan are favourites among Middle Easterners,

About the author

columnist
Writer: Jon Fernquest
Position: Online Writer