Men, women prefer different car model names

Men, women prefer different car model names

Men and women have completely different preferences when it comes to the model names of cars, according to a new study conducted in Germany.

 Both sexes conform to the popular preconception that men like names which suggest power, technological superiority and self-presentation, while women tend towards names related to travel or social skills or else ones which sound cosy or feminine.

The study was carried out by the Duesseldorf-based Nomen International, a company which specializes in advising companies on their branding strategy. In the past, the experts have come up with names for models from Volkswagen, Daimler, Toyota and Renault.

For the survey, 500 men and women were asked to choose from 46 names, including some which have already been applied to car prototypes and others which had been made up for the survey such as Technospace, Crosslane, Polestar or Bugster.

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