Ratings boom for political TV

Ratings boom for political TV

Politically focused satellite TV channels have enjoyed higher viewership thanks to the polarising political situation.

The PSI Rating System reported the Blue Sky Channel, a pro-Democrat channel, has seen its ratings jump this month to eighth from 22nd in October. The channel drew 224,000 viewers at its peak during prime time from 6-10pm, while it has 248,000 Facebook fans.

The Blue Sky Channel broadcasts live stage activities and campaigns by the anti-government demonstration group from Ratchadamnoen Avenue.

The channel is viewed mostly in Greater Bangkok and southern Thailand, strongholds of the Democrat Party.

The channel was awarded a non-frequency TV licence in January from the broadcasting regulator. Last year it achieved 45 million baht in revenue from commercials and home shopping services.

Asia Update, a pro-Pheu Thai channel, is also among the top 10 channels in the country. It rose to No.7 this month from eighth in October.

Its viewers reached 271,000 this month, while its Facebook fan page has 51,000 fans.

Asia Update is mostly viewed in the Northeast, Nonthaburi and Pathum Thani. Its prime time is 6-9pm.

The channel is still waiting for licence approval as its document submission has not been completed.

Thailand has 11 politically focused channels, with six pro-Democrat channels including Blue Sky, FMTV, TNews and 13 Siam Thai and five pro-Pheu Thai channels including Asia Update, DNN, Channel 4, and MV5.

A source from the satellite TV industry said a new politically focused channel will air later this month.

PSI conducts its real-time TV ratings via the PSI platform with a sample size of 1,200 viewers nationwide.

The top 10 TV channels on the PSI platform in November are led by free TV channels - Channels 3, 5, 7 and 9 - followed by politically focused channels and news channels.

Worasit Lee, the managing director of PSI, the country's leading satellite dish provider, said its set-top box sales have tripled to 300,000 units including high-definition and standard-definition receivers compared with feeble mid-year sales, as consumers are confused about digital TV.

"The political situation is similar to the massive yellow-shirt protests in 2008, which led a boom in satellite TVs in addition to the existing six free TV channels," said Mr Worasit.

Do you like the content of this article?
COMMENT (7)