Entries open for urban living design awards | Bangkok Post: tech

The world-class design competition "Electrolux Design Lab" is back for the 11th year with a new theme, "Inspired Urban Living".

Submissions for the ‘Electrolux Design Lab 2013’ competition should be made by March 15.

It's open to design students from around the world and they are required to submit their ideas by mid-March for a design solution that considers evolving challenges set to shape our future.

This year's theme has been influenced by the growth of urbanisation where space is becoming limited as an increasing number of the population shift from living in open rural locations into densely populated areas. Ideal designs must be able to make urban living easier.

For the first time this design competition is offering the applicants three focus areas to choose from _ Social Cooking, Natural Air and Effortless Cleaning. Plus, the brief goes beyond the traditional industrial design category and includes consumables and services.

The submission deadline for a concept description and sketch for the first stage is March 15.

At the last stage, eight finalists will be invited to present their entries to a jury of world-renowned professionals.

The jury will consider entries based on intuitive design, innovation and consumer insight. The first-prize winner will receive a six-month internship at an Electrolux global design centre and 5,000 (200,000 baht). A second prize of 3,000 and third prize of 2,000 are also available. The public favourite chosen by online voters will be awarded 1,000.

In addition to the global award, Electrolux Thailand also organises the competition on a national level by selecting the winners from all local design students.

Winners of the first, second and third prizes will receive 50,000 baht, 25,000 and 15,000 baht, respectively.

Visit www.electroluxdesignlab.com or call 02-635-7151/2.

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