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Creating a digital lifestyle

The collaboration between a Thai bookstore and tech companies is in keeping with today's consumer demands

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The Naiin Pann mobile app, which allows consumers to buy and read books by Amarin Printing Group, is now also available at Acer Smart App, the educational app store dedicated to Acer tablets. 

The Naiin Pann mobile app now carries content for primary school children at the Acer Smart App store.

There are some 200 Naiin bookstores throughout the country, but consumers are adopting digital lifestyles. Tanat Thaipinnarong, Amarin Book Centre managing director, said that in answer to this, Naiin has created the Naiin Pann app as a digital bookstore where around 3,000 books and magazines are available.

As a virtual bookstore, customers can view samples of e-books and e-magazines in formats including ePub, PDF, video and audio while providing a tireless reading experience without causing eye strain with a "light-up" feature. In addition to promoting reading and celebrating Bangkok as World Book Capital 2013, Naiin Pann is also organising its "Love Reading" campaign throughout the year.

Tanat added that content bought from Naiin Pann can be archived and read later and also transferred to five devices. The app targets users who have already downloaded the app on their mobile devices, but the collaboration of Acer will expand the user base to include those who have recently bought a tablet. Consumers are able to download the app via the Naiin Pann portal at Apple's App Store, Google Play or at Acer Smart App, and by the second quarter of this year, the app will be available on Windows Mobile platform.

Naiin Pann has been available on Android for a couple of months and the number of downloads have doubled.

"By offering the Android platform, the Naiin Pann app has reached a wider group of customers and we expect that by this year there will be 500,000 downloads of Naiin Pann," said the managing director.

Naiin Pann is a lifestyle digital bookstore that offers online customers access to vast a selection from more than 100 leading publishers including Amarin Printing, Nanmee and Prann.

The books offered in the virtual store are 20-30% cheaper than those in physical bookstores.

"At the online store, customers can get a sample first, and are able to shop around for content," Tanat said.

Nitipat Praweenwongwuthi, Acer Computer senior marketing manager, said that the price of tablets is likely to decline, while the digital content has grown rapidly. These are the two major factors contributing to the growth of the mobile device market, as Acer alone has shipped some 30,000-50,000 tablets per month. The number of those who read digital books is also increasing by approximately 5,000 people a day. The collaboration of Acer and Amarin is gearing towards this digital lifestyle.

"This is just the first step of the partnership, by which in the future, there will be digital books available at IT shops," said Nitipat. "Acer is the number one in education and the company aims to increase more content to the tablet."

Acer tablet users will get five free e-books (for primary students) and five magazines from the Naiin Pann app when customers buy an Acer tablet.

Acer is also making a special offer to customers who buy Acer Android tablets and smartphones at Commart 2013 during March 21-24 where they will be able to receive a code that will give them a free e-book download from Naiin Pann valued at 1,500 baht.

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