Brazil firm sells own phones with iPhone brand legally | Bangkok Post: tech

Tech >

Brazil firm sells own phones with iPhone brand legally

- +

A Brazilian company this week began selling its own Android-powered smartphones using the iPhone brand name and did so legally. 

Gradiente iphone ©All Rights Reserved

Gradiente S.A. told AFP Thursday it could do so because in 2000, it secured the exclusive right to use the iPhone brand name through 2018, before Apple did.

Gradiente said it had obtained the right from Brazil's National Industrial Property Institute, having anticipated a "technological revolution in the cellular world".

"In Brazil, Gradiente has the exclusive right to the iPhone brand in telephones and related accessories. It will adopt all the measures used by companies around the world to preserve its intellectual property rights," a company statement said.

Apple's Brazil spokesperson Maria Parra Rodriguez told AFP the company had no comment.

Gradiente said its first iPhone family model, the Neo One, went on sale Tuesday with a price tag of around $300.

The Neo One features a single core 700MHz processor, a 3.7-inch 480 x 320 display and comes running Android 2.3 Gingerbread.

Other features include dual-SIM support and a 5-megapixel camera on the rear and a 0.3-megapixel front-facing snapper for video calling.

Bangkok Post online classifieds

Try buying & selling goods and properties 24/7 in our classifieds which has high purchasing power local & expatriate audience from within Thailand and around the world.

0 people commented about the above

Readers are urged not to submit comments that may cause legal dispute including slanderous, vulgar or violent language, incorrectly spelt names, discuss moderation action, quotes with no source or anything deemed critical of the monarchy. More information in our terms of use.

Please use our forum for more candid, lengthy, conversational and open discussion between one another.

  • Latest
  • Oldest
  • Most replied to
  • Most liked
  • Most disliked

    Click here to view more comments