100m connected by LINE | Bangkok Post: tech

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100m connected by LINE

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LINE, the world's leading smartphone messaging application with social networking, now has 100 million users, only 19 months after being launched. 

"Our efforts have paid off, as evident in the continuous upward trend of users joining LINE, resulting in reaching our 100-million mark," Akira Morikawa, chief executive of NHN Japan Corporation, told a celebratory event in Japan.

He said the company would tap into the momentum by reinforcing its content with an aim to become number one globally in communication services.

LINE launched its service in June 2011, with free calls and sticker features being added in October that year.

Last year, LINE rolled out more interactive features such as a camera, official accounts and games.

A sharp increase in users overseas has been concentrated in the Middle East, Taiwan and Southeast Asia.

LINE has achieved 10 million users in both Thailand and Taiwan, claiming the title as the most popular mobile messenger in both countries.

It also saw good growth in the number of users in Eastern Europe, including Russia, and Spanish-speaking countries.

An average of 3 million new users are subscribing to LINE each week, while the service is maintaining an impressive 80.3% figure for monthly active users.

Its LINE Camera hit 20 million downloads within 10 months and reportedly ranks number one in the camera application category in 27 countries.

Its hit game Line Pop had 10 million downloads only 12 days after being released.

LINE takes mobile messaging beyond being a mere communication tool with fun games and has developed ways of enhancing the convenience and safety of its users.

It recently released LINE Tools, which include various tools for many different daily situations, and LINE Antivirus for free protection against security threats.

These handy applications also have endearing LINE characters.

LINE plans to offer more dynamic services and features to provide entertaining and borderless communication across the world.

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