SET-listed Kerry Express Thailand (KEX) plans to boost revenues this year at its parcel shops by offering more know your customer (KYC) services and corporate business partnerships.
Warawut Natpradith, chief operations officer at Kerry Express, said the company plans to expand its business by using parcel shop spaces to advertise or sell products such as C Vitt and M150 and by partnering with organisations such as Bangkok Bank (BBL), through which it will offer Be My ID -- an identity verification service for customers who wish to open BBL e-savings accounts at Kerry's parcel shops.
"Since day one, we have witnessed a lot of changes at Kerry Express, from the first and only branch in the Asoke area, up until today as the first express delivery company to have over 15,000 service points nationwide with more than 1,000 distribution centres to support operations across Thailand," said Mr Warawut.
"We have over 20,000 vehicles under our management to ensure that every parcel is being delivered with the highest punctuality and reliability."
At the same time Kerry Express's marketing campaigns have been focusing on emotional branding through collaborations with a variety of partners in e-commerce and consumer goods businesses, such as Bang Hasun and Everyday Karmakamet, as well as the recently launched Kerry Express x Au Bon Pain.
Kerry Express, in collaboration with Au Bon Pain, designed a new packaging especially for bread and other bakery products to be delivered via Kerry's Bangkok same day service.
Warawut Natpradith, chief operations officer of Kerry Express.
"We aim to expand and strengthen our market leadership position through continuously developing and improving our technology systems, which is key to increasing operational efficiency," said Mr Warawut.
"We are confident that with our extensive experience in the express delivery business of over 15 years together with our endless dedication to innovate, we will remain as number 1 in the express delivery space as well as operating with stability and long term sustainability."
