CEO Robin Spencer guides you through Prudential Thailand’s ‘We DO Well Together’ campaign — a strategy of hope for the return of health and wellbeing, both mental and physical, to the people of Thailand.
For nearly two years, the gloom of the COVID-19 pandemic has forced us to go through various forms of unwanted changes to the way we live our lives. With the new virus variants such as Delta and Mu strains, ripples and waves caused by the pandemic continue to crash the health and wellbeing of Thai people. Business leaders have also been under great pressure to quickly adapt to the situation while also responding to the crisis effectively, nimbly, and swiftly.
Prudential Thailand is one company that has been particularly quick to react to the pandemic by “positively preparing” the country for lives during and after the pandemic, in order to bring back Thai people’s health and wellbeing. This is being conducted through the ‘We DO Well Together’ campaign.
“The COVID-19 pandemic has not only challenged all of us, but it has also reminded us to do our best for the community,” explained Prudential Thailand CEO, Mr. Robin Spencer. “We understand that our role as a company is to listen to our customers and Thai society, then take care accordingly.”
WE DO SUPPORT
The first pillar of this campaign is ‘We DO Support’, which is evidence of Prudential Thailand’s strong commitment to the country. This includes initiatives such as the company-wide ‘COVID-19 Relief Fund’ which has provided funding for vital medical equipment and resources for front-line health professionals battling the virus.
Another key project for ‘We DO Support’ is building Airborne Infectious Isolation Rooms (AIIR) and Acute Respiratory Infection (ARI) clinics at government hospitals, including the Golden Jubilee Medical Center, the Faculty of Medicine Siriraj Hospital of Mahidol University, Vajira Hospital, Hat Yai Hospital, and Priest Hospital. This has been a collaborative effort between Prudential Thailand and Eastspring Investments, a leading Asia-based asset management company.
Prudential Thailand also donated 13,500 face shields to Siriraj Hospital, the Golden Jubilee Medical Center, Tha Chalom Hospital, The Thai Red Cross Society, as well as many schools and communities.
Furthermore, Prudential Thailand has responded to the latest surge of the pandemic by donating critical medical equipment. This includes donating eight Airvo 2 Humidified High Flow Generators to four front line government hospitals in Bangkok and neighbouring provinces, namely, Siriraj Hospital, Faculty of Medicine of Mahidol University, Thammasat University Hospital, Samut Sakhon Hospital, and Bang Khun Thian Geriatric Hospital. Moreover, the company donated 15 BeneFusion VP5 Ex infusion pumps to Vajira Hospital, to help provide monitoring and life support systems for critical patients. These vital pieces of equipment have up to eight infusion modes and are able to meet a wide range of clinical demands for patients.
“The coronavirus pandemic is an epic test of character and determination for millions of people around the world,” Mr. Spencer further commented. “Nothing compares to the sacrifice of front-line medical workers in hospitals. Ultimately, Prudential Thailand is here to support the medical staff who ultimately help the people in need.”
WE DO SHARE
The second pillar, ‘We DO Share’, is designed to help develop social bonds and inculcate a spirit of unity through dissemination of advice and content on how best to stay fit, healthy, and positive during these difficult times. The effort will incentivise and enable Thai people to increase focus on themselves, especially on their health and wellbeing.
Another highlight is how Prudential Thailand plans to use social media and other online platforms to roll out light-hearted edutainment content created by influencers, comprising stories that exemplify happiness without ignoring the reality of the current situation. This serves not only as a means to keep people informed, but also to help maintain positive mental health and sense of perspective.
“Prudential Thailand would like to ensure that Thai people are still having light-hearted positive conversations about topics other than the current pandemic. As a company, Prudential recognises the severity of the situation and how it can take a toll on both mental and physical health. We all want to stay informed about the situation happening globally and in Thailand, but to constantly read about it in the news can be mentally and physically debilitating.”
“Amid the many ongoing challenges, Prudential wants Thai people to find comfort in stories of hope and solidarity that can encourage us to apply positive lessons in our post-pandemic world. It is important to remember that things can and will get better.”
WE DO HEALTH
The final pillar of the ‘We DO Well Together’ campaign is focused on helping those who have been directly affected by the COVID-19 pandemic.
‘We DO Health’ offers a wide range of services, including free insurance coverage for treatment of vaccination side-effects for Prudential Thailand’s current customers, and free teleconsultation service for the first 1,000 customers who signed up for the service. The company also introduced a mobile application, ‘Pulse by Prudential’, which provides comprehensive and practical health and wellness advice to help users prevent, postpone, and protect themselves against the onset of diseases. Some key features on Pulse are provision of mental health advice from psychologists, personalised content to fit specific needs of individuals, AI-powered symptom checkers, and many more.
“Prudential Thailand sees the ongoing COVID-19 pandemic as one of the most serious threats the modern world has ever faced,” Mr. Spencer concludes. “As an insurance company, we have the duty to support the health and wellbeing of as many people as we can, and positively impact Thai society as a whole.”
