The board of Master Ad Plc (MACO), an out-of-home media provider, has approved the sale of its domestic billboard assets to Plan B Plc.
However, the street furniture advertising owned by MACO will not be included in the sale as the company believes that the segment still holds high growth potential.
In terms of digital market expansion, MACO teamed up with YGGDrazil Group Plc (YGG), a service provider of visual effects in production for commercials, films and games, to leverage each other's strengths in the digital content industry and the online gaming segment in the Asean market.
Tanat Juwiwat, chief executive of YGG, recently led a team to South Korea to study its sophisticated gaming industry.
The delegation has met with six major gaming firms in the country so far and has scheduled four more appointments in the upcoming days.
As a result, new games will be imported straight from South Korea to Thailand shortly.
Lastly, MACO also invested in Zipmex, Asia-Pacific's fastest-growing digital assets exchange platform, to cater to the growing appetite for cryptocurrency among investors.
The investment will cover both the domestic and overseas markets as Zipmex is regulated and licensed across four countries -- Thailand, Singapore, Indonesia and Australia.
