SET-listed developer Supalai Plc (SPALI) plans to launch 14 new projects in 10 provinces this year worth a combined 9 billion baht.
Confident about housing demand in provinces, the company aims to boost provincial presales to 25% of the total from 22% last year.
Managing director Tritecha Tangmatitham said the company would be more aggressive in launching new residential projects in the provinces, mainly low-rise projects including single houses, townhouses and duplexes, despite an unfavourable market sentiment in the property sector.
"The provincial property market has slowed during the past two years, which led most developers to freeze new launches. As a result, newly launched housing supply in many provinces dropped until supply was limited while demand remained strong," he said.
Of the total it plans to launch in the provinces this year, only one will be a condominium project, which will be located in Chon Buri's Muang district, where demand is mainly from people working nearby.
"The condo market in the provinces is sluggish as demand is mainly from investors and speculators while the low-rise market remains in a good condition as demand comes from buyers," said Mr Tritecha.
The company aims to have 6.12 billion baht in presales from the provinces, with 85% coming from single houses and townhouses.
The provinces will account for 25% of this year's presales target of 24.5 billion baht.
The proportion will rise from 22% in 2015 when it recorded 5 billion baht from the provinces with projects in Phuket accounting for the lion's share.
SPALI shares closed on Friday on the SET at 18.10 baht, up 10 satang, in trade worth 5.58 million baht.
