AGC Inc., a worldwide leading company based in Japan, parent company of AGC Group, has created new value in glass, electronics, chemicals, ceramics and other key inputs in downstream industries that enrich people’s everyday lives.
Now AGC wants to reinforce its position in Thailand with more outstanding innovations in manufacturing sectors that enhance the lives of general consumers. And to accomplish this, it will make Thailand one of its biggest production base in Southeast Asia, including eight specialized companies with over 5,000 staff.
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To get the development underway, AGC is rolling out a major communications campaign dubbed “MAGIC FOR LIFE”. The campaign targets making consumer dreams come true, thereby transforming perception of the brand as a modern innovator that makes life better. More people will thereby become aware that the company really understands them and wants to deliver on their aspirations.
To represent the MAGIC FOR LIFE spirit, AGC has appointed actor/MC Kan Kantathavorn as its brand ambassador. Khun Kan is typical of the new generation of young people with a passion for innovation.
“I’m really excited to be part of this amazing project that is going to make a big difference in people’s lives for a long time to come,” he says.
The nationwide MAGIC FOR LIFE campaign will accomplish its goal through a variety of media channels, including TV commercials and online.
In recognizing the importance of strengthening its corporate brand image, in 2019 AGC is looking for new partners with which it can expand credibility and innovation.
In fact, AGC has been part of Thailand’s industrial development for quite a while and is behind several successful products.
The company’s enduring brand statement – 'Your Dreams, Our Challenge’ – says it all. Using our technological strengths, AGC continues to develop products and services that benefit consumers all over the world. Applying technology and knowledge both inside and outside the organization, we drive invention and create the bright future we all dream of.
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