Thailand is among the most enthusiastic countries when it comes to deploying generative artificial intelligence (GenAI), according to Dell Technologies Innovation Catalyst Research.
Around 98% of organisations in Thailand say they are well-positioned competitively and have a solid strategy to use AI. This figure is much higher than the average for Asia-Pacific (80%) and the global average (82%).
The study was based on responses from 6,600 IT and business decision-makers across 40 countries, including Thailand.
"Thai businesses recognise the transformative power of AI and GenAI, with significant potential to enhance productivity, improve security and elevate customer experiences," said Thitaphon Boonprasit, managing director of Dell Technologies Thailand.
He said the challenge is to move from ideation to implementation, building trusted partners so that organisations can form a secure, scalable infrastructure that supports innovation, while addressing key concerns such as data privacy, talent shortages and sustainability.
The research found 99% of Thai respondents believe AI will transform industries.
However, 88% of Thai organisations fear GenAI will introduce new security and privacy issues. Respondents in Asia-Pacific and globally tallied 69% and 68%, respectively, on security and privacy concerns.
Some 90% of Thai respondents say their data and intellectual property is too valuable to be placed in a GenAI tool, in which a third party may have access. The respective averages in Asia-Pacific and globally were 76% and 73%.
Responses suggest organisations are working through GenAI practicalities as they transition from ideation to implementation, with 27% of Thai respondents indicating they have begun implementing GenAI.
Mr Thitaphon said half of Thai respondents are uncertain what their industry will look like in 3-5 years.
Two in five Thai respondents noted a lack of appropriate talent, compared with 41% in Asia-Pacific and 35% globally.
Some 37% of Thai respondents reported data privacy and cybersecurity concerns, compared with 36% regionally and 31% globally, while 34% of organisations in Thailand reported a lack of budget limiting innovation, compared with 31% in Asia-Pacific and 29% globally.
The study found 92% of respondents in Thailand had been affected by a security attack in the past 12 months, compared with 84% regionally and 83% globally.
The research revealed modern data infrastructure's critical role as technologies such as GenAI gather pace and data volume increases.
Most IT decision-makers in Thailand (78%) said they preferred an on-premises or hybrid model to address the challenges of implementing GenAI.
IT infrastructure
"Capitalising on the multiple opportunities presented by AI has become the most compelling driver of network cloud transformation," said Danny Elmarji, vice-president of presales for Asia-Pacific & Japan at Dell Technologies.
"This drives new IT infrastructure and devices purpose-built to meet the specific demands of AI, mainly in enterprise as well as cloud data centre providers."
Dell sees opportunities for organisations to refresh IT infrastructure to support AI workload, leading it to introduce AI Factory, a comprehensive platform designed to help organisations harness the power of AI.
Mr Elmarji said Dell AI Factory offers a flexible and scalable solution for organisations to implement AI projects effectively.
