Grab, a leading super-app in Southeast Asia, has unveiled its year-end statistics for on-demand transport and delivery services in Thailand.
Grab's ride-hailing services remained popular in 2024 among both Thais and foreigners, especially the new GrabCar Saver, which posted growth of more than 400% in key cities.
The viral Moo Deng sensation not only attracted foreign tourists to Thailand, but also increased ride-hailing trips to Khao Kheow Open Zoo by 267%.
Grab's price transparency and convenience attracted lots of foreign tourists, with ride-hailing trips to and from the country's airports increasing by 67%. The top five nationalities using Grab this year were Singaporeans, Malaysians, Chinese, Indonesians and Vietnamese.
Shopping attractions remained a popular destination, with Iconsiam, CentralWorld, Siam Paragon, Khao San Road and Chatuchak Market being the most-visited spots in this category.
New entrants such as EmSphere, a lifestyle mall on Sukhumvit, also gained traction among international users of the app.
Government efforts to promote secondary cities spurred ride-hailing demand in Chiang Rai, Tak, Udon Thani, Ubon Ratchathani and Phitsanulok, with usage growing by 90%.
The company's Advance Booking feature surged in popularity, especially for airport rides, while use of the Grab EV Rides feature rose 200%.
Thai food remained the top choice for food delivery, with budget-friendly dishes such as som tum, fried chicken, Hainanese chicken rice, grilled pork skewers, and pork-based dishes leading the charts.
The popularity of Moo Deng drove orders of pork dishes such as Thai stewed pork belly with eggs to increase by 38% in September, according to Grab.
In the beverage category, iced americano led the way with 5 million cups sold, followed by Thai iced tea, particularly the viral Slurpee Thai tea, along with iced espresso, matcha latte and bubble tea.
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The viral and adorable Butterbear mascot pushed sales to rise by a staggering 1,200%.
Imported premium fruit tea brands such as Jian Cha, Chagee and Naixue gained in popularity, growing by 10 times, with cheese cream grape tea being a standout item, according to Grab.
Inspired by trends such as Erewhon smoothies from the US, Oh! Juice smoothie sales skyrocketed 400% over a three-month period.
Meanwhile, the viral Dubai Chocolate bar packed with pistachios and knafeh, as well as pistachio-infused desserts from brands such as The Rolling Pinn, recorded unprecedented demand, with a 20-fold increase in growth, according to Grab.
