After Ultra Violet, Living Coral has been announced "Pantone Colour Of The Year For 2019", which will influence product development and purchasing decisions in various industries, such as fashion, home furnishings and industrial design, as well as packaging and graphic design.
Firstly given to Cerulean blue in 2000, each year the winning shade is selected through thoughtful consideration and trend analysis by experts at Pantone, a provider of professional colour standards and digital solutions for the design industry.
Living Coral (Pantone 16-1546) is described as an animating and life-affirming shade of orange with a golden undertone. Tigerlily and Tangerine Tango were other oranges previously named colour of the year in 2004 and 2012.
Like how coral reefs are a source of sustenance and shelter to sea life, the vibrant yet mellow Living Coral provides comfort and buoyancy in a continually shifting environment and fast-paced digital world.
Fashionwise, the warm hue can be playfully incorporated in both men's and women's street and runway styles -- simply as a single colour, accent shade or in patterns, textures and even monochrome looks.
The cosmetics industry can easily adopt Living Coral, which complements all skin tones while imparting a natural look to eye, cheek and lip.
In interior décor and furnishings, as a colour linked to tactility and human connection, it creates a comforting and nurturing feeling in the home or add a pop of colour to any room setting whether as decorative accessories, a tabletop or on the wall.
Overall in product and packaging design, the convivial colour invites us to reach out and touch and reconnect with nature.
