In the first part of the 25x25 (Twenty-five by Twenty-five) fashion show, the runway was ablaze with outfits in Elle's emblematic colour.
Besides the visual impact, the ear-catching score introduced musical instruments individually, such as flute, electric guitar, ukulele, temple blocks, harp and violin, before they come together as an orchestra to make magnificent sounds.
Like the unique sound of each musical instrument, each outfit represented the unmistakable style of 25 fashion houses participating in the opening show of Elle Fashion Week Fall/Winter 2019, held last Thursday night at CentralWorld.
The 25x25 fashion show also marked the silver anniversary of Elle Thailand, the country's first international women's magazine published by Post International Media. With Cindy Crawford as the cover girl, the first edition came out on Oct 27, 1994.
Five years after its debut, the glossy initiated the first Elle Fashion Week to promote the work of local designers.
"Since 1999, Elle Fashion Week has been a platform for Thai designers to present their latest collections. Elle Thailand is fashion media, and it has been our calling to encourage and support Thai designers, who will take the Thai fashion industry to the next level," said Soraya Vattanajiamwong, editor-in-chief and digital editorial director.
Theatre. Photo: VARUTH HIRUNYATHEB
The fashion show celebrated this progress by presenting a variety of apparel by veteran and upcoming young designers.
Founded by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, Sirivannavari Bangkok led the 25 brands participating in the commemorative catwalk.
Iconic brands Kai, Pisit, Pichita and Tirapan along with well-established labels Asava, Greyhound, Hook's, Jim Thompson, Theatre, Tube Gallery and Vatit Itthi joined the 25th-anniversary celebrations.
Former young designers included Disaya, Kloset, Landmee', Milin, Painkiller, Sretsis, Vatanika and Vickteerut, while the new generation of designers included Archive 026, Boys of Bangkok, Meshmuseum, Vinn Patararin and Wisharawish.
"The show reflected the DNA of Elle Thailand and each fashion house," noted Soraya. "Over two decades, it's been rewarding to see former young designers who have made it big, and to introduce a new generation of designers through Elle Fashion Week."
Thailand's biggest fashion event ran for four days and presented eight other shows by Asava, Kloset, Wisharawish, Landmee', Meshmuseum, Vinn Patararin, Greyhound and the "Contemporary Southern Batik By OCAC" project.
Vatit Itthi.
Tirapan.
Hook's.
Wisharawish.
Kai.
All the styles
From season to season, Thai labels explore various themes rolling out designs for their collections. The diversity enriches the local fashion scene while catering to different audiences. Unveiled at Elle Fashion Week Fall/Winter 2019, the new collections contrast through their concepts, from nature's equinox and urban Bangkok to love in Paris and hardcore romance, that change the runway vibes and spice up the season's wardrobe.
Asava The brand's dreamy design and adept tailoring refine the silhouette and amplify the volume of classic yet contemporary cape dresses that swept the runway. Goodwill Communications
Kloset Floral prints bloom in the Midnight In Paris collection, with the iris symbolising hope and faith in your loved one whatever happens in the future. Goodwill Communications
Meshmuseum An East meets West approach in combining cultural heritage and dressmaking techniques makes for beautiful bridal gowns under the Hardcore Romance concept. Goodwill Communications
Vinn Patararin The equinox causes a state of equilibrium, which spurred experimentation with materials and motifs, resulting in party-to-casual wear under the Fluid Flair collection. Goodwill Communications
Greyhound Original The Bangkok Pose collection whimsically reflects on Bangkokians' inimitable styles. The effortless street looks are recreated through the label's deconstructed tailoring. Goodwill Communications
Landmee' Inspired by 1970s rock music, Landmee' Forever collection features sexy outfits that, for instance, match a transparent top enhanced by edgy details with high-waisted jeans. Goodwill Communication
