When Yasushi Ishibashi founded Three beauty brand in 2009, he took into consideration the modern lifestyle, stress and environmental changes, in creating skincare products that restored a balance of mind, body and skin.
This holistic approach has become even more significant in the 2020s, and the Balancing range has been reformulated as well as Cosmos-certified for better care for the skin in this day and age.
Three Thailand recently launched the upgraded Balancing collection at Laff Cafe, Sukhumvit 50, whose garden-inspired ambience was enhanced by an oriental citrus green scent rendered by a blend of essential oils in the skincare products.
At the heart of the formulation, frankincense, bergamot fruit and geranium essential oils aim for a balancing effect on the mind, body and skin.
Featured in all formulas, new ingredients include an extract from the coastal plant Crithmum maritimum, aka sea fennel, and an extract from flowers of tea plants grown in Kashima, Saga Prefecture, Japan.
Cultivation of botanical ingredients as well as eco-friendly manufacturing processes and recycling of containers have passed strict requirements set by Cosmos, an international standard for organic and natural cosmetic products based on an integration of different certifications in European countries.
Cosmos-certified products containing 100% naturally-derived ingredients include Balancing SQ Oil R, which helps users switch off and supports innate rhythm to promote quality sleep.
The oil-serum features a mix of essential and botanical oils as well plant extracts, including those from sea kale leaves, to revitalise the skin.
Besides getting beauty sleep, the Japanese brand's skincare ritual focuses on deep cleansing with the all-natural Balancing Cleansing Oil R, which has been enriched with an extract from roots of organic carrots grown in Hokkaido.
The aromatic cleansing oil is complemented by Balancing Foam R containing 98% naturally-derived ingredients. Instead of having to whip up a frothy lather, the new packaging allows pumping out a fine, soft foam with an emulsion-like texture.
The Three Balancing product line further includes make-up remover, lotion, emulsion and cream for a comprehensive holistic care of the skin.