In 2007, FitFlop made its debut along with the biomechanically engineered and comfortable Walkstar sandals.
Founder Marcia Kilgore together with biomechanists Dr Dave Cook and Dr Darren James of London South Bank University developed the Walkstar as a big step in integrating wellness into walking.
The patented seamless triple-density Microwobbleboard technology ensures a well-supported heel strike, with a high underfoot contact mid-step and a medium density "push off" platform in the front of the sole so it propels the walker forward and brings a feeling of natural movement helping the body move as intended.
A new collection maintains the classic silhouette and sporty aesthetic with striped webbing straps, available in original red, bronze, rose gold, navy and black. In addition, a capsule collection in leather has also been launched for summer 2021.
"The year we've all just been through has cemented for us that health is wealth, comfort is key and what's really important is feeling good," said Kilgore. "Our Walkstar sandals are like a yoga class for your feet. Slip a pair on for a daily 'reboot' for your alignment and your whole body will feel the difference."
From tomorrow until July 31, purchasing a pair of the Walkstar and other models will contribute to a good cause.
Under the local "FitFlop Charity For Superwomen" campaign, the British brand through its distributor Central Marketing Group will make a donation to Thammasat University Hospital to support the treatment of female patients.
