Innovative Digital Audience Measurement Company Effective Measure has announced that MSN Thailand is the top web portal and ranked No.4 among Thailand's most-visited websites in April 2011. More than 9 million people viewed the website, which is notably higher than Facebook.
Effective Measure is a trusted online audience measurement company that provides a realistic representation of the digital marketplace. The studies of Effective Measure provide crucial information regarding products and services of clients across the globe, including Southeast Asia, Middle East, North Africa and South Africa.
"From our extensive research, we found the performance of Microsoft's portal, MSN Thailand, to stand out amongst 1,300 of Thailand's most viewed websites," said Russell Conrad, regional director of Effective Measure South East Asia.
According to demographic data found by Effective Measure, over 60% of MSN Thailand's audience consists of "Early Adopters" who readily accept innovation and "Mavens" who are ardent about sharing their knowledge in new technology and gadgets.
According to Synovate PAX Survey, MSN/Windows Live users display more engagement with the online world. MSN/Windows Live users tend to spend 37% more minutes per week on the internet than all other internet users. Additionally, MSN website visitors spend 58% more minutes per week on the internet than all internet users.
"In Thailand, internet users spend an average time of 5.12 minutes on the MSN webpage, which is 2.33 minutes more than the time spent on Live.com and YouTube.com. MSN Thailand's audience is displaying the potential to be major influencers and staying on web pages for longer durations; therefore, the website presents a valuable opportunity for companies to introduce new products and obtain unbiased feedback," noted Kamolpat Swaengkit, national sales manager of Microsoft Thailand.
According to another study by Microsoft Advertising, MSN Thailand has a 9.8 million users with 123 million page views per month, followed by Windows Live Hotmail, which has 9.6 million active accounts and 109 million page views per month. Windows Live Messenger has 10 million active accounts.
