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Thailand and SwedenA truly sustainable relationship!

Photo credit: Ragunda Kommun

“ Sawasdee Sustainability: Thailand, Sweden and Trade

Dear Readers,

30 years ago, HM King Carl XVI Gustaf and HM Queen Silvia inaugurated the Thai-Swedish Chamber of Commerce here in Bangkok. Since its start, the Thai-Swedish Chamber of Commerce together with the Embassy of Sweden have continuously focused on creating activities and opportunities to empower the growing Thai-Swedish business community.

There is a strong and successful tradition of industrial and technological cooperation between Sweden and Thailand, manifested by approximately 70 Swedish companies being present here. Among them are many renowned global brands like ABB, AstraZeneca, IKEA, Saab, Scania and Volvo. Swedish multinational companies will continue to develop trade and invest in Thailand as illustrated by recent investments such as new factory plants opened by Scania and Tetra Pak as well as a new IKEA outlet in 2018.

Swedish companies contribute to innovation, technical development and sustainability on a global scale. One current development area is Smart Cities, including developing city resilience against disruptions like the COVID-19 pandemic. COVID-19 has already significantly impacted urban life in many ways.

Swedish companies are in the forefront in the sustainability field, offering effective and relevant solutions for Thailand’s ambitious smart cities, contributing to job opportunities and strengthening Thailand’s position as a leading business hub in the Southeast Asian region.

Increasing demands for smart city applications and technologies in areas such as mobility, data security, 5G, digital technologies, circular economy and medical and health services help further the trade and collaboration opportunities between our countries. We welcome Swedish companies, start-ups and entrepreneurs to expand their business in Thailand and Southeast Asia.

Photo Credit: Kristian Pohl
H.E. Mr. Jon Åström Gröndahl Ambassador-Designate
Mr. Peter Björk President of Thai-Swedish Chamber of Commerce

‘SAWASDEE SUSTAINABILITY: INTERVIEW WITH SWEDEN’S TRADE MINISTER ANNA HALLBERG’.

Photo credit: Ninni Andersson/Regeringskansliet
01. Please tell us more about your role as Minister for Foreign Trade and Nordic Affairs. What are Sweden’s aspirations in the Southeast Asian region? What is the biggest challenge?

The Swedish Government has recently adopted a new ambitious trade and investment strategy aimed at increasing trade and boosting the participation of Swedish companies in the global economy. Increasing trade and investment flows with Southeast Asia – a key growth engine for the world – forms an important part of this aim. Facing up to global trade tensions, it is more important than ever for staunch supporters of free and fair trade like Thailand and Sweden to jointly stand up for the open, rules-based and fair global trade regime that the wellbeing of our nations depends on. Sweden also supports resumed FTA negotiations between the EU and Thailand, a key step in broadening our relations.

02. Sweden is often considered a leader in sustainable development – which factors do you think account for Sweden’s success?

First of all, free education for everyone has played an important role in raising awareness of the importance of sustainability among decision makers, the public and among the business community. Second, strong democratic institutions and a vibrant civil society have played a key role in fostering dialogue, support and solutions for sustainable development and also social dialogue. The third contributing factor is strong political leadership for equality and commitment to adopt economic instruments to foster the market incentives necessary to achieve results.

03. What is more crucial for success – technological innovation or policy innovation?

The Government can put regulations in place, but if they are developed in isolation without the proper input from industry, you risk ending up with something counterproductive that does not spur competition and innovation. Sustainability provides comparative advantages for companies and policy innovation can support development, but the technological innovation must be run by companies. The Swedish climate policy framework, which stretches until 2045, aims to provide clarity and support so that businesses can adapt and become more competitive in a green economy.

04. What would you consider to be the biggest environmental challenge in this day and age?

Climate change and the loss of biodiversity will affect security and wellbeing, the economy, health, food security and all aspects of life on this planet. It all comes down to the way we produce and consume the goods and services we need and want. Economic incentives are of paramount importance to create a level playing field for sound competition on a global market, and especially to involve developing countries.

05. How can trade and globalisation help achieve environmental goals?

Free, fair and sustainable trade constitute a key enabler to disseminate common standards, facilitate technology transfers and allow sustainable enterprises to access larger markets. Increased trade in green technology can also facilitate access to renewable energy and climate-friendly solutions at a lower price, which is crucial for a green transition. Trade policies can furthermore contribute to positive environmental effects by creating conditions for a more efficient use of resources across global value chains and by generating revenues for improved environmental measures.

06. What would you consider to be the greatest achievement by Sweden towards global sustainable development?

I see how Swedish companies daily work with sustainability issues. For example, the reform of the EU Emissions Trading System (EU ETS) post-2020 in 2017 is a great achievement that I would like to particularly underline, championed by Sweden within the EU. The agreement from 2017 includes important measures for strengthening the EU ETS price signal and adapting the system to the Paris Agreement.

07. If Sweden were to choose the top best environmental policies to export to the rest of the world, what would they be?

It is important to integrate climate into all policy areas. Removal of fossil fuel subsidies constitutes one of the most important policies to kick-start a sustainable development, reduce stress factors on the environment and promote the long-term health and competitiveness of the economy. One of the top Swedish environmental policy success stories is the carbon tax. Our experience in Sweden shows that a carbon tax can be easy to implement and administer at low costs to authorities and operators.

08. How can Sweden contribute to Thailand’s sustainable development?

As many countries in the Southeast Asia are developing rapidly, the need for infrastructure is huge and the demand for solutionsin areas such as transport, healthcare and industry is increasing. These are all areas where Swedish businesses are in the lead, and the case is strong for them to expand or start their business in Southeast Asia. The Swedish Government launched the Global Deal initiative, a partnership of governments, businesses and employers’ organisations, trade unions, civil society and other organisations for social dialogue and inclusive growth. I really want to encourage more companies and organisations to join this initiative.

09. How did Sweden manage to give the environment such a high priority and what are the tricks for economic buy-in? Where was the turning point in the public becoming satisfied with development and turning their attention towards sustainability?

Sustainability is a matter of course, not only for policy makers and politicians but also for businesses and consumers. Sustainability is a key prerequisite for long-term prosperity which both the public and decision makers have realised, especially in light of recent issues such as heavy air pollution and increased flooding. Democratic participation and inclusive dialogues have played a key part in putting the issue at the top of the agenda, and Sweden has launched the Global Deal initiative. Highlighting the economic opportunities and how a sustainable transition unlocks new competitive advantages, increased efficiency and new job opportunities has been vital for securing a strong buy-in.

10. In the context of the COVID-19 crisis, many observers have suggested that the ‘new normal’ –working from home and the resulting lowering of carbon emissions – also presents an opportunity for the environment. What is your view on this?

As Minister for Foreign Trade, I have seen how the pandemic has affected the way we work. The main opportunity for the environment in light of the COVID-19 crisis lies in the prospect of building back better by directing the large stimulus packages to investing in competitive, innovative and sustainable solutions. This presents a unique opportunity to make a decisive shift that benefits the long-term health of the economy, the people and the environment.

Quality and Sustainability

Thai-Swedish Chamber of Commerce gets down to business

The Thai-Swedish Chamber of Commerce (TSCC) was the twelfth foreign Chamber to be established in Thailand. It superseded the Thai-Swedish Business Association inaugurated by HM King Carl XVI Gustaf of Sweden in 1989. In the three decades since its inception the TSCC has been recognised as one of the most active foreign chambers in the region, constantly evolving with the times.

Mr Anders Lundquist, former president and a founding member, said: “During the last 30 years, I believe that we really have been in the forefront when it comes to showing to the world how we can have technological development and innovation hand-in-hand with care for the environment in a profitable way.”

Serving as a forum and a voice for the Thai-Swedish business community, promoting business, trade and investments between our two countries we have through three decades arranged a great variety of activities, rising to the challenges of an ever-changing political and economical landscape.

The TSCC has weathered many storms. Mr Worachai Bhicharnchitr recalled that during his presidency of the TSCC back in 1997, the Chamber had been requested by the Royal Thai army and the government to help raise funding for the building of the Thai Pavilion in Ragunda to commemorate the visit of King Rama V. It was a challenging task amid the Tom Yum Gung financial crisis. However, with the support of so many people, they were able to succeed in building this beautiful Thai pavilion in a remote, Northern part of Sweden.

After three decades, the TSCC has established itself firmly within the Swedish and international business communities in Thailand.

Mr Jan Eriksson, TSCC vice-president added “A lot of Swedish companies have been here for a long time but what is new is that we also actually have SMEs starting up in Thailand, so we’re going from being virtually only multinationals to a much wider range of companies.”

Today, TSCC has members ranging from well-known multinational companies to SMEs and local companies, making the Chamber an important trade association representing a range of businesses in Thailand.

Excerpts from interviews marking the TSCC’s 30th anniversary conducted in 2019.

THAI PAVILION

Photo credit: Ragunda Kommun

The Thai pavilion in Utanede, Ragunda municipality, Sweden is a magnificent and exotic sight to see and admire. It stands there thanks to a Thai dance troupe that went to see King Chulalongkorn Road in 1992, built by Power generation company Vattenfall in the late 1940s. It was a simple, narrow gravel road - but with this magical road sign in Thai as well as Swedish, the only evidence of King Rama V’s visit on 19 July, 95 years before, in the community.

It was then that the dancers conceived the idea to make a memorial to honour His Majesty. Planning to build a Thai pavilion began in earnest in 1993. A few years later, it was decided where the building should be erected. Seven years after the dance troupe saw the simple road sign, the pavilion is completed and inaugurated thanks to generous fundraising and building expertise in Thailand and Sweden.

Thai-Swedish Chamber of Commerce

24/F Chamchuri Square, 319, Unit 24050, Phayathai Rd., Kwaeng Pathumwan, Khet Pathumwan, Bangkok 10330