Kingston Technology, a global memory product maker and tech firm, has launched Kingston FURY Gaming Lab in Taiwan to enable gamers to test the firm's new products and promote new technologies to capture the growth of the gaming industry.
"Our business and marketing strategies centre around the needs of customers and we work closely with our partner ecosystem to bring technologies and gaming experiences," said Kevin Wu, vice-president for sales and marketing and business development at Kingston Asia-Pacific.
The company unveiled the world's first Kingston FURY Gaming Lab at its Asia-Pacific office in Hsinchu Science Park.
The lab serves as a hub for integrating innovation, bringing visitors an immersive experience that links Kingston FURY's memory and storage solutions and real-life applications in gaming.
"At the gaming lab, gamers, overclockers and partners can participate in the fine-tuning and optimisation of Kingston FURY products to help us emphasise the evolving needs of our customers and provide constructive feedback to make us understand the needs of gamers," said Mr Wu.
"We are still internally discussing the feasibility of coming up with our Kingston FURY Gaming Lab in other markets."
Kingston, which has engaged in PC gaming hardware market for 20 years, debuted its high-performance gaming line Kingston FURY in 2021 and launched DDR5 memory products.
Wipata Thadatangsakul, field sales for Kingston in Thailand, said four out of 10 Thais play games among their top five leisure activities, citing Newzoo, an e-sports and game market research firm.
Thailand's 32 million gamers helped the Thai games market generate over US$1 billion last year, making it one of the most high profile games markets in Southeast Asia, she said.
Some 84% of gamers in Thailand engage in PC games and 34% of them prefer shooting-related games.
"We see demand among Thais to upgrade their PC's RAM and overclock RAM to gain a better gaming experience," said Ms Wipata.
At present, DDR4 memory products still dominate the global market while the newer version DDR5 has a 10% market share but it is expected to rise to 43% by 2024, she said.
"Since the launch of DDR5 at the end of last year, we've been receiving feedback from end users, and we expect another wave of demand when AMD launches their new platform in the third quarter," she said.
