'Empower, Inspire, Transform'
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'Empower, Inspire, Transform'

WOMEN OF THE YEAR 2024

'Empower, Inspire, Transform'

Marking International Women's Day this month, 10 extraordinary women from a wide range of fields who have empowered, inspired and transformed change in their communities through their pursuit of excellence have been named the Bangkok Post's Women of the Year 2024.

A series of in-depth profiles of these women continues until tomorrow. The profiles will detail their achievements and offer insights into their careers and contributions.

Today, we honour Thippaporn Ahriyavraromp, Founder & Chairman of the Executive Committee, DTGO Corporation Limited (DTGO), and Pawarapa Dupassakoon, Marketing & PR Director, Porsche Thailand by AAS Group.


'Corporate SuStainability and SoCial reSponSibility leader'

Transcending the boundaries

Thippaporn Ahriyavraromp — Founder and Chairman of the Executive Committee  of DTGO Corporation Limited (DTGO)

In the ever-evolving realm of corporate leadership, there are individuals who transcend the boundaries of traditional success, pioneering a path towards social and environmental responsibility.

'Empower, Inspire, Transform'

Thippaporn Ahriyavraromp, the founder and chairman of the executive committee of DTGO Corporation Limited (DTGO), stands out among these remarkable leaders, earning her well-deserved recognition for her outstanding contributions to corporate sustainability and social responsibility.

From her early days as a trailblazer to her current role as a beacon of corporate sustainability and social responsibility, Ms Thippaporn's journey is nothing short of extraordinary.

As a Thai business leader and philanthropist, she has embarked on a mission to achieve ambitious social and environmental goals, fostering a community of individuals who are not only intelligent but also deeply compassionate.

Through her roles as the founder and chairman of the Dhanin Tawee Chearavanont Foundation and chairman of the Buddharaksa Foundation, Ms Thippaporn has dedicated herself to providing access to essential social development and support, particularly in the realms of healthcare and education for underprivileged children.

Her unwavering commitment to these fundamental pillars of sustainable development underscores her belief in the transformative power of education and healthcare to uplift lives and spur positive change.

In her capacity as vice president of the Blue Carbon Society Association, Ms Thippaporn has emerged as a fervent advocate for environmental conservation and climate action.

Her endeavours to enrich marine ecosystems and combat climate change epitomise her holistic approach to addressing pressing environmental challenges, recognising the intrinsic link between environmental sustainability and the wellbeing of mankind.

Notably, under Ms Thippaporn's guidance, the administration of these social organisations and their activities is supported by 2% of DTGO's top-line revenue, a testament to her unwavering commitment to social responsibility.

At the helm of DTGO, Ms Thippaporn, who holds a BSc in engineering from Boston University, has spearheaded a paradigm shift in corporate culture, integrating social responsibility with business success.

Under her visionary leadership, DTGO has become synonymous with innovation and excellence in sustainable development.

Through subsidiaries like Magnolia Quality Development Corporation Limited (MQDC) and DT Design, Ms Thippaporn has pioneered projects that prioritise environmental stewardship and community wellbeing, setting new standards for property projects with responsible urban development.

Yet, Ms Thippaporn's impact extends far beyond the confines of the boardroom.

Her philanthropic initiatives, recognised through prestigious accolades such as the Saint Francis of Assisi Award and the Heroes of Philanthropy from Forbes Asia, have touched countless lives and left an enduring legacy of compassion and generosity.

Ms Thippaporn's story serves as a beacon of hope and inspiration, inspiring us to dream big, think boldly, and take action to shape a more sustainable and equitable future for generations to come.

The acknowledgement of Ms Thippaporn as one of the Women of the Year not only celebrates her remarkable achievements but also highlights her enduring legacy of compassion, innovation, and making an impact. Her story serves as a testament to the profound difference one individual can make in shaping a more sustainable and equitable future for generations to come.


'Brand empowerment leader'

Driving to new heights of success

Pawarapa Dupassakoon — Marketing and Public Relations Director of  Porsche Thailand by AAS Group

In today's fiercely competitive business landscape, success is not solely determined by the quality of products but also by the integration of strategy and brand empowerment.

'Empower, Inspire, Transform'

One individual who epitomises this principle is Pawarapa Dupassakoon, the Marketing and PR Director of Porsche Thailand by AAS Group.

Ms Pawarapa's journey within Porsche Thailand began 14 years ago in the marketing department, where she oversaw 10 core sales units. Her approach reflects her belief that understanding is paramount to success.

"To do anything well, you have to understand it first," she emphasises, a philosophy that has become ingrained in her as she integrates all facets of the Porsche brand into her work.

Thus, she pursued and studied every aspect of the Porsche Brand, from exciting Porsche models to customer experiences, customer profiles, Porsche vision and strategy, ecosystem and shareholder relations, and the overall customer experience with the brand.

At the heart of Porsche Thailand's success, she believes in creating a transparent and constructive working environment where team members feel empowered to share their ideas and opinions freely.

"My team members can feel free to share their ideas, opinions, and actions. Having greater autonomy brings new challenges which often take our employees outside their comfort zone," she said. By fostering a culture of empowerment, Ms Pawarapa ensures that her team delivers their best performance, both internally and externally.

Central to Ms Pawarapa's leadership philosophy is the importance of shared alignment and vision. She emphasises the need to involve her team in goal-setting and ensure that they are aligned with Porsche Thailand's overall mission and strategic plans.

"Empowerment necessarily leads to diversified solutions, and this diversification is the birthplace of innovation," she affirms. By embracing new solutions and ideas, Ms Pawarapa drives continuous improvement and propels Porsche Thailand to new heights of success.

In navigating the ever-changing landscape of generational and cultural dynamics, Ms Pawarapa's adaptability and foresight shine through.

"I am in the somewhat sweet spot-like area of being able to adapt to older generational dynamics, but at the same time, I understand the needs of younger people coming into the workforce," she noted.

"They might need flexible work arrangements and have different opinions towards work ethics and their roles. So, it's important to make sure everyone works on tasks that correspond with their strengths."

However, she believes the ability to adapt to change is very important.

"It is not the strongest of the species nor the most intelligent that survives. It is the one that is the most adaptable to change," she asserts, echoing the sentiments of Charles Darwin.

Looking ahead, Ms Pawarapa remains steadfast in her commitment to Porsche Thailand's growth and success. Her vision for the future includes distributing at least 2,500 Porsche vehicles in 2025 and ensuring the delivery of unparalleled customer experiences.

"Porsche does not just want to meet customers' expectations but to exceed them," she declares. Through empowered people and a relentless focus on quality, Ms Pawarapa aims to cement Porsche Thailand's position as a leader in the automotive industry.

"I'm delighted to be a part of Porsche Thailand's success story," she declares. "In 2023, Porsche was celebrating its 30th anniversary in Thailand. Today, the passion of the Porsche community in Thailand is renowned across the globe."

For aspiring working women, particularly in sectors with limited female representation, Ms Pawarapa offers sage advice rooted in confidence and passion.

"You must have confidence in your capabilities and find your voice," she advises. By believing in oneself and staying true to one's passion, Ms Pawarapa believes that aspiring female leaders can overcome any obstacle and achieve their dreams.


View the full women of the year 2024 list at https://www.bangkokpost.com/thailand/general/2755024

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