Since 1921, the innovative agriculture which converged on a brand depicting an Aeroplane, then the most modern conveyance, has been used as the trademark of Chia Tai’s quality seeds to reflect the company’s principal goals in delivering agricultural innovation and developing Thai agriculture. Chia Tai Company’s “Aeroplane Brand” has laid the strong foundation of success, delivering quality and modern agricultural products which have steered Chia Tai towards being the present leader in the innovative agribusiness sector.
From inception, “Aeroplane Brand” has profoundly delved into its foundations and flourished. Today, Chia Tai’s seed business consists of two business groups, namely, Chia Tai Professional Seed and Chia Tai Home Garden, offering the quality seeds for both professional farmers and amateur gardeners. Chia Tai seed business has extensively expanded its business in Thailand and exported to more than 40 countries, along with more than 10 research & development (R&D) stations with more than 485 varieties of quality seeds in 42 different crops. In addition, Chia Tai is one of the pioneering Thai companies accredited by International Seed Testing Association (ISTA). To reinforce its leadership position, Chia Tai’s seed business takes the opportunity to introduce its modernised seed repackaging which comes together with better product quality under the brand of “CHIA TAI SEED Trusted since 1921”, quality seeds for professional farmers, whereas the company continues to use its Aeroplane trademark for its Home Garden business.
This product repackaging aims to increase the ability of Chia Tai seed business to compete at international level in a bid to become No. 1 in regional seed markets, highlighting its strong points in innovative agriculture and quality products and services. Simultaneously with its modernised image, brand awareness is enhanced by way of sales agents’ in-store media in an attractive and contemporary design, coupled with ongoing research and development on plant species via “Biotechnology” for innovative plant breeding to support speedier and accurate selection of species for good quality seeds, thus enabling high germination rate, vigour, disease resistance, quality products with superior yields and good taste in response to market demands, thereby reinforcing Chia Tai’s determination in delivering innovative agriculture to foster food security and enhance sustainable quality of life for people across the region.
Furthermore, inside Chia Tia’s most recent seed repackaging, for the majority of its F1 Hybrid seeds, Chia Tai introduces the new coated colour, so-called “Shiny Purple”, which is more superior in quality, to boost high germination rate, vigorous trunk, with ability to prevent disease and sucking insects efficiently.
Following this modernised seed repackaging, Mr. Chaiyapan Limpiwan, Senior Vice President, Seed Business of Chia Tai Company Limited, says, “We have continuously developed our products and services to the extent that we are well accepted and trusted by farmers and consumers. Nowadays, Chia Tai has uplifted its product image by way of seed repackaging and name change from Aeroplane Brand to CHIA TAI SEED Trusted since 1921, yet jam-packed with quality seeds to build trust from groups of customers, farmers, and consumers in Thailand and overseas. Moreover, in 2021, Chia Tai seed business is moving forward to develop other products and services to address the changing market demand. All of which is reinforcing Chia Tai’s determination to become the leader in agribusiness towards a better and sustainable quality of life.”
Packaging under the brand of “CHIA TAI SEED Trusted since 1921” is now available nationwide at stores of seed sales agents along with special promotions for fellow farmers in Thailand. Keep in touch with our news and more information about Chia Tai seeds, visit Facebook: CHIA TAI SEED www.facebook.com/chiataiseed and Chia Tai’s website: www.chiataigroup.com
