The transition from bricks and mortar to online stores has been a long time coming, but the COVID-19 pandemic catapulted it to the forefront of business, requiring shifts we've never seen before. As storefronts were shuttered to protect public health, it took a bit of ingenuity combined with technology to continue to meet consumer demand. SUITABLEE, an online custom men's tailor, has changed how people shop for suits and thrived during the pandemic.
Powered by AI and providing an unparalleled customer experience via technology, SUITABLEE has revolutionised an industry that traditionally requires multiple fittings and appointments. Founded by two brothers, Jean-Sebastien and Jean-Jeremie Siow, SUITABLEE adopted four key processes to successfully flourish amidst COVID-19.
1. First AI-enabled Custom Suits Company
SUITABLEE offers a state-of-the-art design process directly on their website utilising body scans and other optimised technologies to create custom garments. "Utilising these technologies and leveraging different algorithms allows us to understand our customer and deliver a perfectly fitting suit with almost no error," explains Jean-Sebastien. Compiling customer information and preferences allows SUITABLEE the freedom to create without excess appointments.
2. Free Fabric Samples
"People still want to see and feel the fabrics they are choosing and rightfully so," says Jean-Jeremie. "A good suit is an investment, and we ensure our clients get exactly what they are looking for." SUITABLEE offers $5 fabric samples delivered directly to their clients, which gives them a feel for what they are designing and control over the process.
3. Zoom Consultations
"Custom tailoring will always require a consultation element," states Jean-Sebastien. "But that doesn't mean it has to be in person. Zoom has enabled us to provide excellent customer service and consultations without requiring our clients to leave the comfort of their homes. This proved incredibly valuable during the pandemic, and the trend doesn't seem to be letting up."
4. A Unique Design Platform
With a user-friendly design tool, personal zoom consultations, and AI-powered technology, SUITABLEE has created a platform that can withstand the shift to online shopping. "From the design process to shipping, SUITABLEE makes it easy to curate a beautiful wardrobe that will last years," explains Jean-Jeremie. "Our clients continue to come back because we make it easy and affordable."
It's a challenge to stay in business and meet demand when times are normal, but during a pandemic, it's a whole other ball game, and SUITABLEE has capitalised on elements of technology that can take our businesses from the real world to the digital world seamlessly.
