Globally leading Turkish FMCG player, Hayat, the world's 5th largest branded diaper manufacturer, is entering Thailand. To mark its arrival, the brand hosted a press conference on 1 December 2021. At the conference, Molfix introduced its first Thai brand ambassador, Ms. Sririta Jensen Narongdej, an actress and an influencer. Sririta shared her experience of being a new mother and some tips and tricks on raising babies in today's pandemic-driven world where mothers have to be extra careful with baby products.
“We are in Thailand as one of the most important expansions in our Southeast Asia business plan,” said Mr. Hasan Ugur, Hayat’s vice president in charge of Asia operations. “With its huge market size, Thailand is one of the most important countries in Asia Pacific and we definitely keep Thailand within our primary growth zone. As part of a huge organisation, Hayat Thailand will be very successful within a short time. The boosters of the business will be our local business partners, strong Thailand team leadership and our sincere communication and branding strategies.”
Molfix, an already established brand in Turkey, is present in more than 100 countries. The brand aims to bring smiles to moms and babies around the world. Before expanding in Southeast Asia (Vietnam, Thailand, Malaysia), the brand extensively researched mothers and children and tailored its products to their lifestyles and needs. Today, Molfix is ready to provide a soft, comfortable, gentle touch experience and bring smiles and happiness to Thai babies and mothers.”
"Hayat, which means 'life' in Turkish, has a goal to make sure all of its products have a positive impact in the lives of its consumers,” said Mr. Murat Bulut- Head of Marketing at Hayat SEA. “Molfix is the leading baby care brand of Hayat Group. Our vision is to provide a better-quality product that makes mom and baby happy, with competitive pricing in all markets worldwide.”
“With 12 billion pieces in total sold under the brand each year, we are also the world's 5th largest baby diaper manufacturer. We are always determined to better understand the needs of our consumers in order to develop our products based on qualitative and quantitative research and using the newest technologies. With that, we have achieved recognition and won awards, becoming the No.1 Baby Care brand in many countries. Now is the time for Thailand to experience Molfix products which have been developed and designed with modern innovations by understanding the needs of mothers and children and helping to bring them more smiles."
Sririta Jensen Narongdej shared her experience of being the brand ambassador with her son, Gavin. She said, "I must extend my appreciation and thanks for this honor. I am delighted that Molfix has chosen me and Nong Gavin (my child) to represent Molfix in Thailand. I have previously had the opportunity to try Turkish products when I traveled there with Khun Korn and felt that they were the high quality products. Today at Molfix, a product from Turkey was sold in Thailand while I had Gavin. Now I've had the opportunity to try Molfix products with Gavin, and when the brand approached me, I was delighted to be considered an ambassador. And after trying the product, Gavin wore it and was very happy and cheerful as it did not cause allergic reactions or rashes. It allowed my son to do his activities to the fullest. Just like this, a mother like me can be very happy and relaxed".
Molfix aims to become the No. 1 brand in each country by providing premium-quality baby care products. These days consumers are cautiously selecting products made from natural materials to ensure safety as these products do not cause any irritation to sensitive skin. With its strong passion for providing better products and understanding the needs of Thai consumers, Molfix is looking forward to bringing comfort, joy and happiness to Thai babies.
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