Online used auto marketplace CARRO, Southeast Asia’s first and largest online used-auto market start-up that has achieved “unicorn” status, recently opened a “CARRO Automall” (Donmuang branch), its first flagship auto service centre that uses technology to drive fully integrated auto services. The launch will upgrade and deliver a seamless customer experience involving online buying and selling used cars among consumers in the Thai market. CARRO is committed to leveraging technology to create exceptional customer experiences when it comes to online used car buying and selling in a bid to satisfy the needs of customers with convenience and matching the new generation’s sophisticated tastes.
“The Covid-19 pandemic has created a new dimension in the used car markets in Thailand,” Mr. Annop Michael Kettratad, Chief Executive Officer of CARRO (Thailand) Co., Ltd., said. “It’s all thanks to the positive factors driven by the pandemic such as the surge in consumer demand for private vehicles over public transport. Besides, as a result of CARRO’s services that meet the needs of consumers in the New Normal, CARRO Thailand has met with a warm reception and even posted satisfactory earnings with double-digit increases in revenue in July – September 2021 compared with April – June 2021. Its retail business has grown in double-digit numbers in July – September of this year.”
To build on its continued success as the number-one online used car platform both in Thailand and Southeast Asia, CARRO has accelerated business development continuously by developing and leveraging technology on its online platform so that customers can access and inspect cats that meet their needs the most on their own in the comfort of their own homes. CARRO’s cooperation with partners such as 724 Market, an online insurance broker in the Srikrung Broker group, aims to reinforce CARRO’s car inspection program to serve those wishing to put their cars up for sale on CARRO’s online platform. Customers now have easier access to vehicle inspection stations. Then, with the launch of CARRO Automall, the company’s first flagship service centre in Donmuang district, CARRO takes pride in providing a big space for delivering a comprehensive and seamless online used car buying and selling experience throughout the customer’s journeys.
CARRO Automall has been created with a customer centric approach in a bid to deliver the best customer experience when it comes to online used car buying and selling with CARRO’s seamless ecosystem. The automall will also satisfy the needs of customers who want to see and physically touch the vehicle on their own with fully integrated services that cover everything from the beginning to the end of the deal.
Some of the outstanding features of CARRO Automall’s first flagship include the reception area that’s more than a reception area. The facility has been developed and designed to reflect the strengths of CARRO such as a focus on the application of technology that is depicted in the design as a seamless energy flow. The design of the automall also celebrates speed with images of cars depicted as if moving at high speed. There’s also a beautiful area where customers take delivery of their newly purchased vehicles. The space will turn every delivery experience into something much more special in a break with the same old delivery experience Thais in general are used to. Customers can have their photos taken with their new machine for social media posting. The space stands out thanks to its metallic surfaces and other materials that deliver outstanding results in terms of lighting design. These materials form major components of the automall’s overall design as well.
Moreover, CARRO lays emphasis on design for other spaces to promote the close relations between CARRO as an organisation and its customers. The Customer Service space, for example, offers a friendly, cosy atmosphere thanks to the use of chiefly wood panels in soft tones that contrast well with eye-catching orange furniture representing CARRO’s brand identity. There’s also the Relax & Private space designed to serve the needs of customers coming in groups.
CARRO takes pride in using technology to enhance and deliver a better online used car buying and selling experience to customers. The CARRO Interaction is a digital touchscreen that offers access to the CARRO Marketplace system. It allows customers to view all the cars via this online channel using “360 Turntable & Sound Engine.” The system provides virtual reality and 360-degree video and photography of the vehicle’s interior and exterior along with the sound of an engine revving.
Digital devices and other sales support technologies are used to process customers’ documentation from the beginning to the end of the deal. CARRO also offers an online car viewing channel that allows customers to inspect the car’s condition in real time with a video call. Customers looking to sell used car can do so by using CARRO’s fully integrated services in their own homes by calling CARRO. The deal can be conveniently closed right at their homes.
CARRO’s customers can rest assured that they will be able to buy and own top-quality used cars that meet their expectations. CARRO enhances speed and precision of its customer service with the use of AI-assisted vehicle inspection technology that can identify defects and scratch marks to on top of the usual visual inspection by mechanics. CARRO also operates its own “Inspection App” that is able to run a series of up to 200 targeted vehicle checks swiftly through a sophisticated digital system. In addition, CARRO Customers can rest assured that they will take delivery of their favourite used car in the best possible condition by CARRO comprehensive services, including car reconditioning by a team of 40 mechanicians who have received training in accordance with CARRO’s high technical standards. They are able to provide technical assistance to customers and deal with up to 20 cars per day.
CARRO is determined to provide a carefree customer experience and confidence with its “vehicle inspection grading” service, inspection reports, and 1-year or maximum 30,000-km warranty (CARRO Quality Assurance). Moreover, CARRO offers CARRO ASSURE and CARRO ASSURE+ warranty programs certified by specialists to provide customers with driving confidence and the best warranty options.
To celebrate the opening of its first flagship automall, CARRO Automall is organising a promotion with special offers and discounts of up to Bt50,000 and cashbacks totalling Bt800,000. Customers can also avail of the 2.69-percent interest rate or interest-free monthly instalments for up to six months. With these offers, the company would like to get across the message that anyone can easily buy a used car.
Annop adds: “To deliver an exceptional customer experience, CARRO has not only created CARRO Automall, but also CARRO Customer Experience Centers (CEC) located at some of the best retail locations. The first experience centre has now opened at Tesco Lotus (Bangkapi).”
CARRO has recently raised US$105 million in equity from investors including Temasek.
