Highlights Profita and “LHB You” to address comprehensive investment and financial lifestyles including a search for the best investor in the Profita by LH Bank Mutual Fund Tournament with prizes worth over Baht 1.5 million.
LH Bank is transforming to become a digital platform to respond to all integrated financial and investment lifestyles. In so doing, it is highlighting “Profita and LHB You” to deliver good experiences beyond expectation to customers and support all investment and financial lifestyles. The application aims at a 400% increase in new users within 5 years.
Profita by LH Bank Mutual Fund Tournament is open for elite investors to build up their portfolios and generate yields during November 14, 2022 – February 28, 2023 with a chance to win an electric vehicle from BYD and other prizes with a total value of over Baht 1.5 million.
Ms. Chompoonoot Pathomporn, Chief Executive Officer and President of Land and Houses Bank PLC. (LH Bank), disclosed that LH Bank aims for sustainable growth and full digital transformation to enhance competitiveness and support the needs and lifestyles of customers under its Customer Centric concept. To this end, the bank has tailored products and services suitable for clients in all segments.
To deliver good experiences to customers, the bank has designed the Profita and LHB You. These better serve customers with faster and more convenient access to financial and investment services anywhere, anytime with accurate and precise information.
The bank also places great emphasis on the stability and security of information in line with the Bank of Thailand and international standards. Furthermore, the bank developed a digital platform to accommodate customers’ businesses such as Digital Trade Finance, Cash Management Online, and others.
Mr. Kelvin Yoong Tao Foo, Chief Retail Banking Officer, stated that Thai people used more than 100 million phone numbers, more than the entire population of 70 million with growing trend, similarly to the behaviors of using financial services through digital channels.
In the past five years, many Thai people turned to mobile banking, up to 70%, and online spending surged more than 90%. More interestingly, the Buy Now Pay Later program rose to 120% while the number of people using services at branches fell by 27%. To catch up with the changing behaviors of customers, LH Bank decided to develop better financial and investment products and services on a digital platform that covers all customer needs. The bank targeted to grow the digital customer base by 400% over the next five years.
Mr. Kelvin added that the Profita and LHB You applications would be the key engines driving digital strategies for customer base expansion. The bank recently rolled out a new digital savings deposit product which was well accepted by customers taking advantage of easy account opening through an application and attractive interest.
The development of LHB You would help customers do their transactions more conveniently with a One Stop Shop without visiting a branch.
The Profita application also fulfills the mutual fund investment needs of customers and supports their journey to becoming skillful investors. The bank has also expanded the channels for cardless withdrawal. Currently, the bank’s customers can use cardless withdrawal at any SCB or BAAC ATM. It’s all part of creating experiences beyond expectation.
Mr. Peerapatana Ketboonchoo, Executive Vice President of Retail Digital and Transformation, commented that the unique feature of LHB You application allows customers to try mobile banking with a new experience that includes having fun with Avatar 24 characters. The characters show the customer’s uniqueness from the outcome of a know yourself test for financial planning and automatic updating on AUM, including cash, funds, sub-debt, bonds, insurance, and crypto. Customers can enjoy new experience in purchasing all types of products and services. Once they register for the personal loan service they receive ready-to-use credit anywhere any time and can select the type of payment, whether ‘pay now’ or ‘buy now pay later’.
The Profita application is packed with various functions and full features such as fund comparison of 15 funds, daily news, fund analysis and real time profit and loss alerts. Profita also makes life a lot easier and gives more confidence in investments in outstanding funds selected by LH Bank’s advisory team with expertise in selecting top performing funds from various fund companies using world class information. The highlight is Profita ROBO Advisor, billed as a genius investment personal assistant with features such as selecting life, growth and expert thematic investment plans. Furthermore, customers can choose returns according to risk tolerance by picking funds they want to invest in, selecting manual or automatic portfolio rebalancing, investing on your own or DCA or selling at your desired price.
Meanwhile, the bank will organise the Profita by LH Bank Mutual Fund Tournament to find the best investor with the highest return from investing through Profita. The prizes valued at Baht 1.5 million include:
- Electric vehicle by BYD worth Baht 1.2 million for the investor who has the highest return rate throughout the competition
- Samsung Galaxy Flip 4, Samsung Galaxy Fold 4 and iPhone 14 for investors who earn the highest return in the 1st, 2nd and 3rd months of the competition.
- Baht 5,000 gift vouchers for investors who are 2nd-10th top gainers in the 1st, 2nd and 3rd months.
Customers and interested parties can join the competition by getting registered and making investments through the Profita application from November 14, 2022 - February 28, 2023. For more information, please call 1327 or visit www.lhbank.co.th
