Krungsri (Bank of Ayudhya PCL and its business units) launches its new brand promise and Thai slogan of “Make Life Simple Everyday” (“ชีวิตง่าย ได้ทุกวัน”) which will be used to: drive business across Krungsri Group; elevate Krungsri branding to be relevant to today’s context; continue responding to the customers’ needs and behaviours; reflect the organisation’s core value, and; help drive Krungsri towards its business goals today and tomorrow.
Ms. Mingkwan Pattanawong, Krungsri Executive Vice President, Head of Corporate Branding and Marketing Division, said that: “The main goal of Krungsri’s brand refresh this time is to serve as a concept and guiding principle for Krungsri to continually strive to respond to customers’ needs and behaviours as well as ensuring its relevance in current and future contexts. More importantly, this is in line with Krungsri's business direction and strategy under our brand positioning of being a global partner delivering simplicity through human-centric innovation so that you can focus on what matters”.
Ms. Mingkwan Pattanawong, Krungsri Executive Vice President, Head of Corporate Branding and Marketing Division
Since 2011, Krungsri has been driving its business under the brand promise of “Simplified Financial Matters” “เรื่องเงิน เรื่องง่าย” in Thai or “Make Life Simple” in English and this approach has resulted in considerable changes in Thailand’s financial sector as it enables the introduction of innovative financial products and services that make financial matters easier for all customers.
“We realise that in a rapidly changing world affecting many aspects of life, simplicity has become more important to customers and is still what they need. So, we added more dimensions of simplicity, from simplicity in terms of money and financial transactions to simplicity in terms of designing financial solutions that meet the needs of customers as well as being a trusted partner, and making life easier for customers. This has led us to our new brand promise and Thai slogan ‘Make Life Simple Everyday’ (“ชีวิตง่าย ได้ทุกวัน”). As for the English slogan, we will continue with ‘Make Life Simple’ as it is what customers are familiar with and still communicates Krungsri's promise to deliver to customers very well.”
“This change is more than just an image or slogan change. It is a change in every dimension that drives how we think and operate throughout Krungsri Group. ‘Make Life Simple Everyday’ will be our core concept and a part of our core values. It reinforces our commitment to continue to focus on customer-centricity and design innovative financial solutions together with
delivering simple and seamless customer experiences to meet the needs of all customer groups. Everything we do is to ensure that we make customers’ life simple every day, so they can have time to focus on what matters to them,” said Ms. Mingkwan.
Complementing all this, Krungsri has also launched a new TV commercial, aired for the first time on February 15, 2023 at noon via Krungsri Simple’s YouTube channel and Facebook page. Please click www.krungsri.com/makelifesimple for more information.
#krungsri #MakeLifeSimple
