Central Pattana plc, Thailand's top real estate developer for sustainability and operator of Central shopping centres, community malls, residential projects, and office buildings nationwide, is expanding its hotel business and has launched its latest hotel: Centara Ubon.
This luxurious hotel provides a lifestyle hub in southern Isan, welcoming families, couples, and business people for all travel purposes, both business and leisure. Developed by Central Pattana plc and managed by Centara Hotels & Resorts, Centara Ubon is ready to cater to all groups of tourists.
Central Pattana continues to expand its mixed-use projects, including its recent successful project, "Central Korat", the largest mixed-use project in the Northeast. The company is preparing to announce the launch of its latest mixed-use project, "Central Ubon", positioning it as the centre of life and ready to boost the economy and tourism of the southern Isan region.
The Central Ubon mixed-use project offers all-encompassing lifestyle needs, including Central Ubon Shopping Centre, ESCENT Condo, and the latest addition, "Centara Ubon Hotel", now open for business. The company plans to open Centara Hotel Ayutthaya in October 2023. By that time, 10 hotels under all three brands, namely Centara, Centara One, and GO! Hotel, will be in operation, with over 1,600 rooms.
Mr. Phoom Chirathivat, Head of Hotel Property at Central Pattana plc, said: "Centara Ubon Hotel has been developed to international standards to become the best hotel in Ubon Ratchathani province, offering full-scale service that caters to every purpose and lifestyle of travellers. The hotel rooms include day beds that can accommodate up to three people, and the 'House of Kin' restaurant offers all-day family dining, combining top local ingredients with premium ingredients to create a special menu for everyone. Additionally, we have GODFATHER coffee shop and 'TEENS OF THAILAND' bar at our hotel. We hope that Centara Ubon Hotel will help elevate the local economy and tourism while creating happiness for Ubon Ratchathani province and travellers from nearby provinces such as Sisaket, Surin, Amnat Charoen, and Yasothon, as well as neighbours from Lao PDR and Vietnam."
Ms. Surang Jirattigalachote, Head of Hotel Development at Central Pattana plc, said: "We intend to develop Centara Ubon Hotel as the top-of-mind destination for Ubon Ratchathani province and the centre of southern Isan, becoming the best hotel and a 'front room' that welcomes locals and people nearby the province and neighbouring countries. We present the local identity of Ubon Ratchathani province and Isan (Northeastern Thailand) to create stories through the different designs and artwork presented on each floor and every corner of the hotel. We have made sure to incorporate local materials and elements and employ people in the province to help support the economy and tourism, ensuring that Ubon Ratchathani becomes another highlighted province of the Northeast."
Highlights of Centara Ubon – an all-in-one destination that meets all the needs of both leisure and business travellers
1. Convenient location adjacent to Central Ubon shopping centre: only 6.5 kilometres from Ubon Ratchathani International Airport or a ten-minute drive as well as easily connecting to nearby historical sites.
2. Stylish and luxurious accommodation:three types of rooms are available: Deluxe, Premium Deluxe and Premium Deluxe Suite from more than 160 rooms in total, ranging from 29 to 47 m2, with a day bed in each room to accommodate up to
three guests. The rooms feature a separate living area and a private balcony with pool view, garden view or city view, decorated in a warm and modern style with a hint of the arts, culture and unique identity of Ubon and southern Isan people.
3. Comprehensive facilities: a wonderful outdoor swimming pool and a 24-hour Cenfit fitness centre, with a PET FRIENDLY zone for pet lovers in the hotel's garden.
4. Dine & Drink: delivering unexpected experiences and lifestyles for food and drinks:
- Enjoy eating at ‘House of Kin’ Ubon, the favourite family restaurant that has all-day dining, with a combination of local ingredients from Ubon to create delicious dishes. The kitchen is led by Executive Chef Watchara Sutthiwong and features a brand-new concept: Weekend Buffet & Brunch.
- The first co-creation with local hero: ‘GODFATHER COFFEE’, the coolest café in Isan led by Mr. Chin Teerapong Damrongakkarawiwat, Head of Baristas, who will create a special coffee menu in the atmosphere of ‘Temporary & Metro Café’.
- Enjoy the night at the bar ‘TEENS OF THAILAND’ with drinks specially created for Centara Ubon Hotel as well as Isan-style Izakaya menu items that are unique such as fried-fish on skewers, fried salmon belly, spicy Ponzu sauce, Isan-style hotdogs and more than ten grilled food menu choices.
5. Perfect for events, banquets and seminars: Centara Ubon includes an event space in the centre of the hotel: three meeting and seminar rooms and a 297 m2 grand ballroom, the perfect venue for weddings, meetings, seminars, and parties; support every special occasion with a beautifully designed venue that is equipped with modern facilities.
Design concept of Centara Ubon is filled with Ubon and Isan vibes in every corner
Centara Ubon has chosen unique materials and a distinctive ‘red brick’ color, which has long been used in Thai architecture, particularly in the Northeast. These bricks are made from a combination of red clay and rice husk ash, and are bonded together with cement to provide strength, and arranged into various shapes. Every brick used in the construction of Centara Ubon was handcrafted by local artisans.
The hotel’s interior is adorned with locally crafted handicrafts from Ubon and Isan, from the moment you arrive until you depart. Guests can discover exquisite cotton and silk fabrics with local patterns, including the unique 'Kab Bua' pattern of Ubon Ratchathani province, along with delicately woven natural materials and exceptional sculptures. These elements are designed to be world-class masterpieces, reflecting the perfect blend of the local community's elements and ensuring that Centara Ubon offers an authentic experience, including:
• Lobby: The Khong, Chi, and Mun river flow pattern art installation is a large piece that replicates the flow patterns of the Khong, Chi, and Mun rivers with cotton threads on a large weaving loom. It is the only sculpture in the world created by nature called ‘Sam Phan Bok’.
• 1st-floor hallway in front of the elevator: Handwoven cloth collage art showcases various valuable designs from local fabrics and the wisdom of Isan locals, such as the lotus leaf pattern, the squirrel tail pattern, the water flow pattern, the ‘Khan Mak Beng’ pattern (banana leaves and flowers art), and the ‘Krajab Mong’ pattern.
• 2nd-floor hallway in front of the elevator: A prehistoric wrought-iron art installation replicates a painting over 4,000 years old found at Pha Taem National Park.
• 3rd-floor hallway in front of the elevator: A stone sculpture art installation inspired by the curve of rocks created by the flow of the Mekong River.
• 4th-floor hallway in front of the elevator: An Isan threshing basket art installation combines local wisdom with handwoven fabrics of various patterns, creating an amazing wall decoration sculpture.
• 5th-floor hallway in front of the elevator: A spindle art installation uses spindles, which are used in weaving to supply thread into the part stretched on the weaving loom. The spindles are connected to lines to create new and unique art.
• 6th-floor hallway in front of the elevator: A Buddhist Lent candle art installation inspired by the tradition of the Buddhist Lent candle procession features large candles that have been carved with exquisite beauty, representing the fusion of the faith of the people of Ubon Ratchathani.
Find out more about exclusive promotional offers and room reservations at the website: https://www.centarahotelsresorts.com/centara/cub or call tel. 045-319-556.
Exclusive opening promotions
Celebrate the grand opening of Centara Ubon Hotel with special rates and exclusive privileges starting at 2,555 baht per night. These privileges include a hotel credit of 555 baht per day to spend during your stay, along with many others. You can make your reservation for this special offer now until June 30, 2023, for a stay until the same date. Additionally, as a The1 member, you can enjoy several benefits such as earning The1 points for every purchase at Central shopping centres, including Central Ubon. You can redeem these points for prizes, discounts, cash coupons, and more when shopping at Central shopping centres and participating partners. You can apply for The1 membership for free at https://www.the1.co.th/membership.
About the hotel business of Central Pattana
Central Pattana plc is Thailand's leading real estate developer, with a portfolio covering shopping centres, community malls, residential projects, office buildings, and hotels across the country. In terms of its hotel business, Central Pattana has a five-year investment plan (2023-2027) to develop over 37 hotels nationwide, aimed at upgrading the economy and tourism throughout Thailand in all sectors of both business and leisure travel. The hotels will be developed under three main brands: Centara (Upscale Hotel), Centara One (Lifestyle Midscale Hotel), and GO! Hotel (Premium Budget Hotel).
Centara Ubon Hotel is a hotel developed by Central Pattana plc, Thailand's top real estate developer for sustainability and also a developer of Central shopping centres, residential projects, office buildings, and hotels nationwide. The hotel is part of Centara Hotels and Resorts, Thailand's leading hotel chain.
