J.B.P. International Paint Company Limited, Thailand's leading manufacturer and distributor of industrial paints and coatings, has partnered with CRC Thai Watsadu Company Limited, a home improvement subsidiary of Central Retail Corporation, and other stakeholders in the supply chain to address environmental concerns sustainably.
Together, they have introduced "JBP Good Paint Re-Acrylic," Thailand's first collaborative recycled paint, which will be available for purchase at Thai Watsadu stores nationwide. This launch demonstrates J.B.P. International Paint's commitment to maintaining its leadership in sustainable business growth and environmental stewardship in Thailand.
Sarawut Rachanakul, Chief Executive Officer of J.B.P. International Paint Company Limited, emphasised the company's dedication to balancing business growth with corporate social responsibility and environmental care from its inception. J.B.P. International Paint continually strives to develop and enhance its products and services to provide customers with the best possible experience. The recent introduction of "JBP Good Paint Re-Acrylic," an innovative paint created through the recycling process, marks a significant milestone. The paint is produced using recycled materials, including paint buckets, in adherence to recycling standards. The development of this collaborative recycled paint is a result of a synergistic partnership forged under the "One World: One Future Together" initiative, driven by a shared goal of making positive contributions to society and the world.
Thai Watsadu, as a strategic partner, has played a crucial role in distributing J.B.P. International Paint's innovative paint and coating products to consumers nationwide. This collaboration ensures that customers have access to high-quality paints and coatings that are environmentally friendly.
By collaborating with Thai Watsadu and other partners, J.B.P. International Paint Company Limited has taken a significant step towards promoting environmental sustainability in Thailand. The introduction of "JBP Good Paint Re-Acrylic" not only offers a sustainable solution to an environmental problem but also sets an example for other businesses to follow. Through such initiatives, J.B.P. International Paint reinforces its commitment to the environment and inspires others to join in the pursuit of a greener and more sustainable future.
Mr. Suthisarn Chirathivat, Chief Executive Officer of CRC Thai Watsadu Company Limited, expressed the company's commitment to delivering positive impact and value to society and the environment as an integrated construction material and home improvement retailer. Thai Watsadu is ready to support J.B.P. International Paint in distributing the collaborative recycled paint "JBP Good Paint Re-Acrylic" through all Thai Watsadu stores nationwide. By partnering with leading corporations in the country, Thai Watsadu aims to protect the environment and achieve environmental stability in a more sustainable manner.
The collaborative recycled paint, "JBP Good Paint Re-Acrylic," is the result of a synergy between four corporations under the "One World: One Future" initiative. These corporations include J.B.P International Paint Company Limited, CRC Thai Watsadu Company Limited, Srithai Superware Public Company Limited, and UAC Global Public Company Limited. They share a common goal of driving business growth and prosperity while fulfilling social responsibility and environmental care commitments for a better quality of life in a more liveable society within this environmentally sustainable world.
"JBP Good Paint Re-Acrylic" maintains the same quality and specifications as other interior paints, as it is produced using all-new materials and components. It is certified by the Thai Industrial Standards Institute (TISI) under No. 2321-2564. Additionally, this water-based paint has been awarded the "Green Label" for its environmentally friendly characteristics. Customers can trust in its excellent quality and unmatched durability. This interior paint offers excellent adhesion and coverage on larger surfaces while being free from harmful toxic chemicals.
The innovative "JBP Good Paint Re-Acrylic" is developed by recycling returned or leftover paints from the manufacturing process. These paints undergo an advanced recycling process to create a new recycled paint. Furthermore, all paint and coating containers are made from 100% recycled plastic. The collaborative effort to develop "JBP Good Paint Re-Acrylic" is in line with efficient resource management under the circular economy concept, promoting business sustainability. It helps to reduce greenhouse gas emissions, industrial waste disposal, plastic waste volume, as well as the consumption of new materials and natural resources in the production of new paints and coatings.
The collaborative recycled paint "JBP Good Paint Re-Acrylic" marks a significant milestone in the "One World: One Future Together" initiative, representing the first major step forward under the synergy of four large corporations. This achievement paves the way for further collaboration aimed at developing environmentally friendly interior paints and coatings to promote sustainability and enhance liability in the future. J.B.P. International Paint, along with its key partners, remains dedicated to delivering the best products to customers while improving the quality of life for individuals and communities and safeguarding the environment.
In addition to the collaborative recycled paint, J.B.P. International Paint Company Limited has plans to launch a new environmentally friendly interior paint in the near future. This plant-based paint will offer eco-friendly and healthy properties, catering to the diverse lifestyles of customers who prioritise both health and environmental considerations. It will provide a new interior paint option that aligns with the values of those conscious about their well-being and the environment.
"JBP Good Paint Re-Acrylic" is now available for purchase at all Thai Watsadu stores nationwide. For more information on sales and distribution, customers can reach out to Thai Watsadu directly or visit their website at www.thaiwatsadu.com. They can also stay updated on the
latest news, updates, and exciting activities related to JBP and the "One World: One Future Together" initiative by visiting the Facebook page at www.facebook.com/JBPPaintThailand.
By promoting sustainability, well-being, and unity through initiatives like the "One World: One Future Together," J.B.P. International Paint and its partners are actively contributing to a more environmentally conscious and harmonious future.
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