Siam Piwat, the leading real estate and retail developer, is widely recognised for its unparalleled expertise in creating world-renowned projects, such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok.
These projects are world-class landmarks that consistently deliver extraordinary experiences and novelty to the industry. Recently, the company has consolidated its Innovation Team to address challenges in the new world and scale up its success in physical platform development towards digital platforms, aiming to expand its business beyond all limits.
Siam Piwat attributes its success to the utilisation of creativity and innovation in driving its business, as well as the readiness of the innovation team. The team comprises world-class tech experts, veteran creative professionals, innovation and data strategists, as well as young leaders who are always on the lookout for ideas to create and deliver fresh, unprecedented experiences.
Axel Winter, Chief Executive Officer of Xponential Co., Ltd., a joint venture between Siam Piwat Co., Ltd., and technology solutions leader Pivot Digital Pte. Ltd., is a seasoned tech visionary driving the evolution of Siam Piwat's digital landscape. Leveraging years of international experience in technology and retail sectors, Axel is instrumental in embracing cutting-edge technologies to elevate the capabilities of ONESIAM SuperApp, priming it for unprecedented growth in an ever-evolving tech environment.
“We aim to merge the strengths of Siam Piwat as a developer of globally-acclaimed luxury shopping malls with disruptive retail technologies, pioneering unparalleled retail experiences,” said Chanisa Kaewruen, Head of Creative and Innovation, Siam Piwat Co., Ltd. "Thinking outside the box and looking for possibilities in the impossible is in our DNA. We strive to inspire in order to bring about cutting-edge innovations and create consumer relevance, with the goal of fostering customer engagement and connecting business opportunities with all sectors, so that Siam Piwat can advance farther than ever."
Panthep Nilasinthop, Chief Customer Officer, Siam Piwat Co., Ltd., stated, “We are striving to expand the affluent customer base by creating phenomena that combine service excellence with digital lifestyle to elevate the delivery of extraordinary and seamless experiences for customers, suppliers, and business partners through ONESIAM SuperApp, which is being advanced to the next step in both online and virtual worlds. We aim to fulfil the lifestyle experiences for customers, offering them privileges and benefits that they can use in Siam Piwat’s shopping malls in the real world.”
Chayapa Chutrakul, Chief Executive Officer of The Pink Lab, a Web 3.0 consultant, and one of the new generation of leaders spearheading digital innovation in collaboration with Siam Piwat’s team, said, "The Pink Lab is an innovative and tech-driven company that applies data in the online world to branding and revolutionise new experiences in the industry. The company seeks to meet the needs of the new generations both online and offline and fulfil their desires without limits."
Surasak Wattanayakorn, Group Head, Business Data Strategy & Intelligence, Siam Piwat Co., Ltd., emphasised, “Data is the key to creating business opportunities and expanding business to grow even further. It allows you to see the overview of the business and have insight into customer needs. Having a powerful database of all customer groups, especially the high-spending customer base where Siam Piwat still reigns supreme, is a crucial component in developing new services that will break new grounds for the retail industry.”
Salawit Suviporn, Creative Innovation Strategist (Think Tank), Siam Piwat Co., Ltd., stated, “Siam Piwat is entering a new world beyond the retail sector. We are not only utilising technology to develop new business solutions but also collaborating with global partners to introduce new business models that will deliver first-ever, never-before-seen experiences for customers. We are creating phenomena and new communities that will cater to aficionados of technology and innovation and truly meet the lifestyle needs of the future.”
Tuchaphong Chumsai Na Ayudhya, Head of Customer Experience Strategy, Siam Piwat Co., Ltd., said, “Siam Piwat prioritises the use of innovation to enhance customer experiences at every touchpoint, including in the physical platform when they are in our shopping malls in the real world. We also harness technology to elevate experiences in the digital platform via ONESIAM SuperApp and provide personalised services to better cater to the customers and meet their needs.”
Momori Hirabayashi, Business Development Web 3.0, Siam Piwat Co., Ltd., is one of Siam Piwat’s new generation of leaders who will pioneer and develop new businesses to drive Siam Piwat towards Web 3.0 – the future of the internet – and ensure its success in creating seamless luxury experiences across both the real world and the Metaverse. She played a major role in collaborating with ZEPETO to host the first-ever Songkran Festival in the Metaverse and orchestrated Thailand's first retail o2o experience in The Sandbox, as Siam Piwat strives to develop projects that deliver never-before-seen experiences and shift the paradigm for the retail industry.
