Rare Beverage Co., Ltd. proudly unveils an unprecedented offering in the beverage industry - an exclusive encounter with 6ty Degrees, the first-ever natural mineral water sourced from a subterranean thermal spring in Thailand. This groundbreaking product guarantees an untouched and extraordinary journey from source to bottle, ensuring the highest standards of purity, hygiene, and sustainability.
Step into an unparalleled realm of refreshment with 6ty Degrees, a true marvel of nature, sourced from an underground thermal spring, reaching depths of over 200 metres beneath the earth's surface, purified and mineralised by rock formations that date back approximately 350 million years. Nestled in the lush and pristine landscapes of Amphur Chiangdao, Chiangmai Province, this mineral-rich region has earned the esteemed UNESCO Biosphere Reserve accolade. The source, with its temperature soaring at 60 degrees Celsius, is a testament to nature's magnificence and rarity.
Precision crafting with advanced technology
At the heart of this innovative venture lies a state-of-the-art factory situated in Amphur Chiangdao, Chiangmai Province. Embracing cutting-edge robotics and the latest European technology, this factory seamlessly encapsulates the journey from the source of the mineral water into the immaculately sealed bottle. Not a single touch of human hands ensures the preservation of the water's pristine essence. "The factory’s bottling facility is a closed system. This means that the water from its source is filtered and bottled in a vacuum-sealed room, ensuring its purity and retaining all of its beneficial minerals. We can bottle 850,000 bottles a day in this facility, but only 5 managers oversee the entire process as it is fully automated," says Ms. Rena proudly.
The essence of purity - from source to bottling
Ms. Rena Udomkunnatum, the visionary founder of Rare Beverage Company Limited, introduces the pinnacle of Thai excellence - 6ty Degrees mineral water. Born from the heart of Amphur Chiangdao, Chiangmai Province, this natural treasure draws from a thermal spring nestled in a flourishing forest and mountain expanse. A UNESCO Biosphere Reserve recognition elevates its unique ecosystem, boasting rock formations dating back over 350 million years.
The essence of 6ty Degrees lies in its untouched journey. Advanced machinery and closed systems in our facility safeguard the natural minerals found within the water, ensuring an unadulterated experience. Robots meticulously handle every phase - from source to filtration, bottling to warehousing. The result: a true embodiment of purity.
Elegance redefined in packaging
Each element of 6ty Degrees is meticulously designed. The uniquely designed bottle cap fosters convenient recycling, while the bottle and label echo the product's premium essence. The unique bottle cap design reflects our commitment to sustainability, ensuring a wholly recyclable package. "We are the first company to use this unique bottle cap here in Thailand, and I am sure that it will be the standard for recycling in the future," comments Ms. Rena. Currently, two sizes are available - 520ml and 1250ml, priced at 12 Baht/bottle and 20 Baht/bottle respectively. They are available on the shelves of convenience stores, supermarkets, and premier retailers nationwide.
A wealth of minerals for wellness
6ty Degrees is not merely a beverage but a conduit for wellness. Rich with 16 essential minerals, and especially high concentrations of Silica, Potassium, Magnesium, Calcium, and Bicarbonate, this naturally alkaline water boasts unparalleled health benefits. "This mineral water is unique compared to other brands in the market today because it is sourced from a natural subterranean thermal spring with a temperature of about 60 degrees Celsius and contains a higher quantity of minerals. Moreover, the taste is exquisite!" says Ms. Rena while taking a sip from her 6ty Degrees bottle. Its superior taste, acknowledged by the world-renowned International Taste Institute's "Superior Taste Award," a highly coveted accolade, establishes it as a beacon of premium quality.
Empowering the future
Backed by a budget of over 100 Million Baht just for the launch, 6ty Degrees embarks on a strategic marketing campaign targeting health-conscious young consumers. Aiming for a remarkable 20% market share within its first year, the brand envisions a dominant presence within Thailand's mineral water industry in just three years. Plans for additional sizes, glass bottles, and a sparkling mineral water range loom on the horizon, alongside international expansion into Singapore, Saudi Arabia, China, and India. "We are currently in talks with distributors from a few countries who are very interested in importing our 6ty Degrees mineral water, so you should see our bottles in other countries soon," comments Ms. Rena.
About 6ty degrees
6ty Degrees is a pioneering mineral water brand sourced from a thermal spring in Amphur Chiangdao, Chiangmai Province, Thailand. Embodied in each bottle is a symphony of beneficial natural minerals, untouched by human hands and presented through cutting-edge technology. With a relentless commitment to purity, quality, and sustainability, 6ty Degrees is poised to redefine the landscape of premium mineral water.
