Phuket, Thailand - The Phuket Cannabis Association, in collaboration with the Thai Cannabis Network, recently hosted Asia's largest wellness festival, the 2nd Phuket Cannabis Cup, from December 1 to 2, 2023, at the picturesque BlueTree Water Park in Phuket, Thailand. This event represents a significant stride in incorporating cannabis into traditional Thai wellness practices, emphasising education and societal benefits.
Key Highlights
Objective: The festival aimed to elevate the global standards of the cannabis industry, educate the public about its advantages, and showcase its positive influence on society through charitable and sustainable initiatives.
Collaborations: The event featured collaborations with local governments, health departments, Thai traditional medicine practitioners, and local tourism infrastructure, including transportation and accommodation services. It also received substantial support from industry businesses.
Economic Impact: An estimated revenue boost of 15 to 20 million baht for the local economy was anticipated, calculated based on the average expenditures of event attendees, encompassing accommodation and transportation.
Charitable Contributions: Over its two editions, the Phuket Cannabis Cup has already contributed more than 100,000 baht to local hospitals and charitable organisations assisting those in need.
Future Goals: The association is seeking support and sponsorship from the Tourism Authority of Thailand to further expand the event's reach and impact, aiming to include it as one of the TAT's annual calendar events.
Reflecting on the Event
The 2nd Phuket Cannabis Cup serves as evidence of Thailand's progressive stance on cannabis, amalgamating traditional medicine with contemporary wellness practices. It not only holds the promise of economic benefits but also strives to destigmatise cannabis usage and educate the public, including those not traditionally inclined towards cannabis.
As the event concluded, both attendees and organisers eagerly anticipated the continued growth of this pioneering festival, aspiring to witness even greater integration of cannabis into mainstream Thai wellness and medicine practices.
