New Balance, the renowned global athletic brand managed by MAP Active Adiperkasa Ltd., is thrilled to announce the grand opening of its newest store at Emsphere, the dynamic mega shopping mall situated in the heart of Sukhumvit. Sukhumvit Road, the vibrant artery of Bangkok, is an exciting blend of tradition and modernity, offering a diverse range of experiences. Opening its doors on December 1, 2023, Emsphere stands as a vibrant retail destination, offering a curated experience that combines the latest trends, entertainment centres, and world-renowned retail stores.
Following the enthusiastic reception of the recently unveiled New Balance flagship store at CentralWorld, the brand is committed to expanding its retail footprint to trendy locations. This move aims to make the brand more accessible to avid sneakerheads and sports enthusiasts. The new Emsphere store spreads over an area of 176 sqm, embraces the "Flex" store concept, emphasising adaptability and innovation. The dynamic retail space is designed to easily showcase the brand's stories and a diverse assortment of products, aligning seamlessly with Emsphere's vision for a modern, innovative, and inspiring retail environment that appeals to a wide range of customers, from younger Thai consumers to international tourists.
Mr. Deepak Tomar, Country General Manager & Director, Thailand, MAP Active Adiperkasa Ltd., said, "New Balance extends heartfelt gratitude for the love and support from our dedicated fans. We are delighted to announce the expansion of our retail presence, aiming to create a meaningful experience for our valued customers. The New Balance store at Emsphere, nestled in the vibrant heart of Sukhumvit, gives us a unique opportunity to build deeper connections with our esteemed customers, offering world-class products. This marks our eighth New Balance store inaugurated this year. We are looking ahead to an ambitious expansion plan for the upcoming year. We are fully committed to delivering the best experiences and excitement for our New Balance fans."
Beyond its distinctive design, the New Balance store at Emsphere continues to offer a comprehensive range of products across performance and lifestyle categories. This includes popular items such as the MADE collection, all available from the opening day. To mark this special occasion, New Balance has curated exclusive activities for fans visiting the Emsphere store. Customers making a purchase on the opening day will be treated to a D.I.Y. Yogurt Granola treat, adding a refreshing touch to their experience. Additionally, customers with a purchase value of 4,000 baht or more can participate in the New Balance Claw Machine, offering them a chance to win exclusive prizes. Furthermore, on the opening day, leading fashion icons including the famous actor Oab – Oabnithi Wiwattanawarang and other renowned influencers were in attendance of New Balance Emsphere Store.
Visit the latest New Balance Store now at Emsphere, 1st floor or connect with us on official New Balance TH Facebook Page for latest news and more information.
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